The changing narrative of major projects
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Lookatmedia™ is designed to help you managing the narrative of major projects in the media over the long term by providing a media centre where journalists can access media releases, regular updates, and back stories.
Few things or projects in life go precisely according to plan. Projects with a lifespan that can last a generation will evolve and transform. It’s natural. The challenge is managing expectations of those who the project services and ultimately fund it.
The launch
The most hopeful time for a significant project is the day it's launched. Yes, there will always be detractors, but it's a day of grand celebration if you have done the planning and PR. A day when the public can say, 'this is progress!'. Why limit your exposure with a simple Media Release or Press event? Build on your hard work and planning by creating more illustrated, media-friendly content on your Lookatmedia™ centre. Push out Media Releases and News articles, promote events around your launch and create backstories that create context around why this project was needed and why you made it happen.
A changing narrative
Nine out of ten projects experience cost and time overruns. If this is the case, why would you try to cover up this information? If it's in the public arena, the media will find out about it. That's how scandals and bad publicity starts. Get out in front of the story with Lookatmedia™. Create a regular flow of information to the public through media-friendly content. Demonstrate how milestones have been achieved. Explain why changes have been made to the original plans. Keep reminding the media and public why this project was and is still needed.
Illustrating your story
People trust their eyes more than their ears. Illustrate the stories of your major projects with images and video: show artist impressions, the people who will benefit, the progress and the milestones. Continue to keep the public informed and engaged with incremental updates. Tap into the existing image and video libraries and share that content with the media in your Lookatmedia™ centre.
Broaden your appeal
A new project may make the news when it is first launched, but it may only return to the front page if problems occur. Expand the reach of journalists and media groups with Lookatmedia™. Ensure your major projects maintain a favourable media profile over the life of a project. Build more faith and trust in those who have envisioned and manage the project. Build the political capital now that you can draw on when things don't go according to plan.
Are we there yet?
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Illustrated stories and news on key milestones along the way keep the media engaged with the project. Images are key as people are more likely to believe what they can see.
Are we there yet?
Getty Images/iStockphoto
Illustrated stories and news on key milestones along the way keep the media engaged with the project. Images are key as people are more likely to believe what they can see.
Build a 24/7 365 days a year online resource
Journalists and media groups work hard to fill the content demands of a 24/7 news cycle. Their deadlines won't always coincide with the availability of you and your team. Ensure that your story is told more accurately by creating, publishing, and monitoring the use of content by the media in your Lookatmedia™ centre.
