Storylines

We need a change

How confident are brands in their PR?

The ‘State of PR 2021’ Muck Rack survey found that 82% of brands expressed confidence in their PR strategies, yet nearly half said their biggest challenge during COVID was getting coverage in the news cycle. There’s clearly a gap between the potential of PR strategies and the daily realities of PR professionals. Lookatmedia™ was designed to bridge those gaps.

Where you stand

Staying on mission and message

While you may feel a political football at times, the role your organisation plays in society is on the ascendancy. Your mission is endless. The resources you have to promote it are not. You need the most efficient way to get the message of your mission out to the public. Lookatmedia™ is how you do it.

Combat confusion

Parks now open… closed, open, closed

Now seems to be a challenging time to keep the public informed about the resources you manage. Managing expectations is also tricky for those unaware of the online and app resources you provide. The media is your pathway to keeping the public more informed.

The battlefront for conservation

Park your media stories here

How does your Parks management service engage with the media? Do you work with them to show the wonders of your natural assets? Do you use media exposure to teach the public respect for the environment and native owners? Do you view the media as an essential resource for educating the public on the wonder and value of the natural world…or do you see them simply an afterthought?

The new normal for schools and colleges

Announcing the new normal for education

Students crave an environment where they connect with others with the same thirst for knowledge, understanding, and wisdom. They understand that schools and colleges are where many of their friendships are formed. Where they learn how to engage and interact with others. Where they learn lifelong habits for learning. Where they discover who they are and how they want to participate in society. Your PR strategy should include stories that demonstrate how your educational institute meets these needs. Create and publish these illustrated stories in an advanced Media Centre solution like Lookatmedia™ and demonstrate to students and parents why you provide an ideal learning environment.

Battling a loss of faith

Building trust in Educational institutions

Educational institutions play a key role in shaping minds and the future of society and business. They pride themselves as a font of wisdom yet often undervalue media in shaping their futures.

The era of a ‘business media only’ PR strategy is over

Resources Public Relations 2.0

Traditionally, Public Relations for the Resources sector focused more on language than imagery. That was fine for newspapers, where readers took the time to read articles; however, today, images drive all media.

Turtle Eat Plastic Bag

Attracting others to your cause

Non-profits benefit more from free media exposure than almost any other type of organisation. Why? Your stories combine immediacy with local and human-interest stories. You can provide a great deal of factual content around issues with real-world consequences.

EMBRACE THE POWER OF THE IMAGE

More advanced ticket sales

It’s hard to review an event or exhibition before a preview. This is the dilemma that cultural and arts organisations must solve if they want advanced ticket sales through media exposure. How can you expect the media to create this exposure without experiencing it? The best way is to let them see it through your eyes.