Story Ideas

Your Lookatmedia™ Story Ideas mini home provides journalists, media representatives and influencers an opportunity to research storylines, themes and backstories.

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‘This is important!’

Bill Gates is famously quoted as saying, ‘If I were down to my last dollar, I would spend it on public relations’. This one statement by one of the world’s most innovative businessmen encapsulates the role of Public Relations and Media exposure in successful companies.

The mission of Healthcare PR

Healthcare PR covers a range of organisations in the healthcare sector, from biotech and medical innovations to patient care and even veterinarian companies. With the increasing speed of innovation and strong demand for trustworthy information, Healthcare Public Relations is growing faster than almost any other sector.

Building on your Media Releases

Your Media Release needs to be short, succinct and punchy. It needs to show demonstrate that you have a newsworthy story. The subject line should grab the journalist’s attention. It serves as an entrée to a longer discussion with a journalist.

What a trip!

The travel and tourism sector often refers to the fact that the journey is part of the experience, yet most travel brand media centres go…nowhere. If you’re not providing the media with a journey, then why would they bother to come?

Advocacy and Public Education

Your role as a non-profit is more than just providing services. You also have the role of advocacy, increasing awareness and exposure to the issues that drive the need for the good works you do. The media has an important role to play in public conversation … and so does Lookatmedia™.

Beyond the sound bite

One of the most commonly used quotes in politics is that it’s the ‘art of the possible’. With trust in governments initiations at an all-time low, discussions in the public arena must move beyond simple sound bites.