Story Ideas

Your Lookatmedia™ Story Ideas mini home provides journalists, media representatives and influencers an opportunity to research storylines, themes and backstories.

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Advocacy and Public Education

Your role as a non-profit is more than just providing services. You also have the role of advocacy, increasing awareness and exposure to the issues that drive the need for the good works you do. The media has an important role to play in public conversation … and so does Lookatmedia™.

Beyond the sound bite

One of the most commonly used quotes in politics is that it’s the ‘art of the possible’. With trust in governments initiations at an all-time low, discussions in the public arena must move beyond simple sound bites.

Creating greater accountability for the Government

Good Government is an institution of change. When this change is happening, government and government departments are responsible for providing reliable and timely information to the public.

We’re listening

Utility organisations have the unenviable role of engaging with highly invested consumers and communities. Whether it’s a power outage, burst water mains, or any interruption to services, it can take only a few minutes before your organisation’s narrative can go negative. You don’t always have the time or megaphone to get your story out fast enough to inform both the public and the media that you are listening.

Seasonal offers. Save the date.

Changing seasons is an opportunity to look at the world afresh. We think of turning leaves and country drives in autumn or fall: snowy scenes and warm hearths in winter. In spring, we think of things coming to life. And in summer, we think of sandy beaches and faraway destinations. Every changing season also brings with it an opportunity for your brand to promote seasonal offers. It’s also another opportunity to reengage with the media with feel-good stories.

New services and routes

Travel isn’t only about the destination. It’s also about how you get there; your new services and routes are essential to travellers. Your challenge is to get your story out to the broader community, and the best way to do this is through media exposure. The question is, what’s the best way to get journalists and media groups to tell your story?