Transforming Local News Coverage
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Turn existing visual assets into fresh stories with Lookatmedia™. Create impactful, ready-to-use narratives for journalists faster and easier than ever.
In our fragmented media landscape, capturing local news coverage is more challenging, and more important than ever. Local journalists are stretched thin, and traditional media outlets are disappearing alarmingly. To bridge this gap, Lookatmedia™ offers branded newsrooms with built-in tools that empower brands to connect with local journalists more effectively.
Hyperlocal stories that journalists crave
One of the core strengths of Lookatmedia™ newsrooms is their ability to deliver hyperlocal content. Brands can tailor stories to specific communities by including localized data, highlighting regional initiatives, and featuring community leaders. These details resonate deeply with local audiences and align with the types of stories journalists actively seek.
Hyperlocal Stories Journalists Crave
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Lookatmedia™ newsrooms deliver hyperlocal content tailored to communities with localized data, regional initiatives, and community leaders—giving journalists the engaging stories their audiences want.
Hyperlocal Stories Journalists Crave
Getty Images
Lookatmedia™ newsrooms deliver hyperlocal content tailored to communities with localized data, regional initiatives, and community leaders—giving journalists the engaging stories their audiences want.
Ready-to-publish content at their fingertips
Lookatmedia™ is a go-to resource for journalists, offering media-compliant visual assets and ready-to-use stories that streamline their workflow. From high-quality visuals and videos optimized for digital and print to infographics and data visualizations that simplify complex information, Lookatmedia™ ensures journalists have everything they need for immediate publication. This seamless access to polished, professional content increases the likelihood of your brand’s story being picked up and widely shared.
Ready-to-Publish Content Journalists Need
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Lookatmedia™ provides journalists with polished, media-compliant visuals, videos, and infographics. Ready-to-use stories save time and boost your brand’s chance of being featured.
Ready-to-Publish Content Journalists Need
Getty Images
Lookatmedia™ provides journalists with polished, media-compliant visuals, videos, and infographics. Ready-to-use stories save time and boost your brand’s chance of being featured.
Tools for hyperlocal SEO
To ensure your stories are discoverable, Lookatmedia™ integrates hyperlocal keywords and phrasing into newsroom content. Local landmarks, cultural references, and region-specific language enhance search engine rankings and help journalists find your stories faster.
Boosting Visibility with Hyperlocal SEO
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Optimize your newsroom content with local keywords, cultural references, and region-specific phrasing to ensure your stories rank high and get discovered by journalists.
Boosting Visibility with Hyperlocal SEO
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Optimize your newsroom content with local keywords, cultural references, and region-specific phrasing to ensure your stories rank high and get discovered by journalists.
Empowering customization for journalists
With customizable press kits and modular content options, Lookatmedia™ enables journalists to adapt materials to suit their outlets. This flexibility allows your brand’s message to maintain consistency while still being tailored to the unique voice of each publication.
Bridging the media gap
As local newsrooms close and resources shrink, Lookatmedia™ steps in to fill the void. Its branded newsrooms provide a steady stream of engaging, localized stories, ensuring journalists always have fresh, relevant material to share.
Filling the Media Gap
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As local newsrooms shrink, Lookatmedia™ newsrooms provide engaging, localized stories to support under-resourced outlets and ensure your brand stays connected locally.
Filling the Media Gap
Getty Images/iStockphoto
As local newsrooms shrink, Lookatmedia™ newsrooms provide engaging, localized stories to support under-resourced outlets and ensure your brand stays connected locally.
Building relationships through consistency
Lookatmedia™ newsrooms aren’t just about content—they’re about trust. By consistently providing valuable and reliable resources, your newsroom becomes a go-to hub for local journalists. This not only increases your media coverage but also strengthens your brand’s connection with the community.
Building Trust Through Consistency
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With reliable, high-quality content, Lookatmedia™ newsrooms become a trusted go-to for journalists, increasing media coverage and building community ties.
Building Trust Through Consistency
Istock
With reliable, high-quality content, Lookatmedia™ newsrooms become a trusted go-to for journalists, increasing media coverage and building community ties.
Why it works
The secret to Lookatmedia™ success lies in combining newsroom functionality with advanced digital asset management (DAM) technology. This integration ensures your team can quickly distribute localized, branded content while maintaining centralized control and oversight.
Ready to elevate your local media strategy?
Lookatmedia™ newsrooms transform how brands engage with local journalists, helping you tell your story in a way that truly connects. Whether you’re looking to support regional initiatives, launch hyperlocal campaigns, or simply strengthen your presence in the community, Lookatmedia™ is the ultimate tool to amplify your reach.
It’s time to turn your newsroom into a local journalist’s best resource and make your brand’s story the one that gets told.
