Degrees of difficulty
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Conveying a safe, inclusive higher education experience is complex. Lookatmedia™ adds nuance to your stories, driving positive coverage through trusted media and attracting students and parents.
In the fiercely competitive world of higher education, colleges and universities must master public relations (PR) to attract new students. The five critical PR aspects that determine success are brand reputation and image, effective use of social media and digital marketing, compelling storytelling and content creation, crisis management and communication, and engagement and community building. A college's branded Lookatmedia™ online newsroom is a powerful tool in achieving these outcomes.
Building a Strong Brand Reputation and Image
A strong, positive reputation is the cornerstone of any university’s appeal. This includes showcasing academic excellence, faculty credentials, successful alumni, campus facilities, and a vibrant student experience. A branded Lookatmedia™ online newsroom allows universities to consistently and strategically present their strengths across all platforms, including social media, websites, and physical marketing materials. By regularly updating the newsroom with stories about academic achievements, research breakthroughs, and faculty credentials, universities can reinforce their brand image and highlight their core strengths and advancements.
Reputation is your only real asset
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Reputations take decades to build but minutes to destroy. A branded online newsroom helps manage your most precious asset.
Reputation is your only real asset
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Reputations take decades to build but minutes to destroy. A branded online newsroom helps manage your most precious asset.
Harnessing the Power of Social Media and Digital Marketing
An active and engaging social media presence is crucial for connecting with prospective students. The Lookatmedia™ online newsroom seamlessly integrates with social media platforms, amplifying the university's reach. With a centralized Digital Asset Management (DAM) system acting as a ‘single source of truth’ for digital assets, targeted digital marketing campaigns can be crafted to reach potential students based on demographics, interests, and behaviors. By using these tools effectively, universities can create a dynamic and interactive online presence that resonates with prospective students.
Imagery included
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Visual narratives dominate information sharing. Lookatmedia™ supports journalists and creators with engaging visual stories that captivate readers and viewers.
Imagery included
Getty Images/iStockphoto
Visual narratives dominate information sharing. Lookatmedia™ supports journalists and creators with engaging visual stories that captivate readers and viewers.
Telling Compelling Stories and Creating Engaging Content
Engaging content that tells the university’s story is vital. A branded Lookatmedia™ newsroom enables universities to highlight unique programs, student achievements, and campus life through videos, blogs, student testimonials, and virtual tours. These immersive experiences give prospective students a vivid picture of university life, making the institution more appealing and relatable. When amplified through trusted media sources, this content can dramatically increase the reach of the university's stories to a more diverse pool of journalists and content creators.
Putting your uni or college in the picture
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Students and parents visualize extensively when choosing higher education. Lookatmedia™ lets you use your existing digital asset collection to boost your profile in the media and on social platforms.
Putting your uni or college in the picture
Getty Images/iStockphoto
Students and parents visualize extensively when choosing higher education. Lookatmedia™ lets you use your existing digital asset collection to boost your profile in the media and on social platforms.
Navigating Crises with Confidence
Effective crisis management and communication are essential for maintaining trust and credibility. The Lookatmedia™ newsroom provides a platform for transparent and timely communication during crises, whether it's an incident on campus or a public controversy. By addressing issues promptly and openly, universities can reassure prospective students and their families, maintaining a positive image even in challenging times. Lookatmedia™ also offers technology that allows messages to be pushed directly to journalists within a closed network, ensuring accurate and efficient communication.
Faith in the media
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False information spreads faster than the truth. Lookatmedia™ enables rapid responses to challenging media conversations.
Faith in the media
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False information spreads faster than the truth. Lookatmedia™ enables rapid responses to challenging media conversations.
Fostering Engagement and Community Building
Building and maintaining strong relationships with current students, alumni, and the local community creates a supportive network that enhances the university’s appeal. The Lookatmedia™ online newsroom allows universities to promote hosted virtual and in-person events, share student and alumni stories, and highlight community initiatives. This sense of belonging and community is crucial for engaging prospective students and making them feel connected to the university. Education journalists, bloggers, and podcasters are all seeking illustrated stories to attract more readers, viewers, and listeners, and your Lookatmedia™ newsroom can bring them to you and keep them coming back.
The full college experience
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Students and parents seek more than education; they want to experience all a college offers and build lifelong relationships. Lookatmedia™ helps create visual narratives that showcase this experience.
The full college experience
Getty Images/iStockphoto
Students and parents seek more than education; they want to experience all a college offers and build lifelong relationships. Lookatmedia™ helps create visual narratives that showcase this experience.
Where Do I Enroll?
Your branded Lookatmedia™ online newsroom is a game-changer for any college or university aiming to enhance their PR efforts and attract new students. By effectively managing your brand reputation, leveraging social media and digital marketing, creating compelling content, handling crises with transparency, and fostering a strong community, you can create an attractive and dynamic image that resonates with prospective students and their families, ultimately influencing their decision to enroll.
