Faster, More Accurate, and More Visually Compelling
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The more complex the media environment, the more challenging it is to respond rapidly to changing narratives. Lookatmedia™ is the rapid response solution for the 2024 campaign.
As the 2024 election cycle heats up, the importance of rapid response for political communication teams cannot be overstated. A Lookatmedia™ candidate-branded online newsroom, integrated with a powerful digital asset management (DAM) solution, offers a cutting-edge approach to enhancing these teams' efficiency and effectiveness, especially in combating AI-generated fake news.
Streamlined Media Distribution
In the fast-paced world of political campaigns, rapid response is critical. The ability to quickly and effectively react to emerging news, events, and developments can make or break a candidate’s public perception. The Lookatmedia™ newsroom solution provides political comms teams with the tools they need to stay ahead of the curve.
The integrated DAM system allows for the swift organization and distribution of media assets. High-quality photos, videos, press releases, and other materials are securely and readily accessible, ensuring that the campaign can immediately respond to any situation with the right content. This streamlined process eliminates delays and enhances the team’s ability to maintain a consistent and controlled message across all platforms.
24 Hours is a Lifetime
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Gone are the days of the 24-hour news cycle. Now, comms teams need to get content to journalists and out to voters in minutes. Lookatmedia™ makes that practical.
24 Hours is a Lifetime
Farknot_Architect
Gone are the days of the 24-hour news cycle. Now, comms teams need to get content to journalists and out to voters in minutes. Lookatmedia™ makes that practical.
Proactive Messaging and Crisis Management
Lookatmedia™ newsroom enables proactive messaging. By providing a centralized platform for issuing press releases and updates, the campaign can quickly capitalize on positive developments and effectively manage any crises. This centralization ensures that all communications are timely and relevant, helping to counteract false narratives and misinformation.
FRONTAL ASSAULT, REAR GUARD ACTION
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Whether driving the narrative or responding to emerging narratives, Lookatmedia™ allows comms teams to work faster and use existing content in their newsroom to create a context for rapid responses.
FRONTAL ASSAULT, REAR GUARD ACTION
Getty Images/iStockphoto
Whether driving the narrative or responding to emerging narratives, Lookatmedia™ allows comms teams to work faster and use existing content in their newsroom to create a context for rapid responses.
Auto-Indexing to Google News
One of the Lookatmedia™ standout features is the automatic indexing of content to Google News. This feature ensures that all campaign content, including press releases and updates, is promptly featured on Google News. The benefits of this in a rapid response scenario are immense. It amplifies the campaign’s reach, ensuring that the message gets to a broader audience quickly. This instant visibility can be crucial in shaping public perception and gaining control of the narrative during critical moments.
IN JUST A FEW MINUTES
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Google News can index the stories from your Lookatmedia™ newsroom in as little as a few minutes, depending on the newsworthiness of the story and profile of the candidate.
IN JUST A FEW MINUTES
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Google News can index the stories from your Lookatmedia™ newsroom in as little as a few minutes, depending on the newsworthiness of the story and profile of the candidate.
Combatting AI-Generated Fake News
In an era where AI-generated fake news can spread rapidly, having a reliable and verifiable source of information is essential. Lookatmedia™ is trusted by the media as a compliant news source. Journalists recognize candidate-branded newsrooms as go-to sources for accurate news updates and responses to emerging narratives. This trust is crucial for ensuring that the correct information is disseminated quickly, effectively countering false reports and maintaining the integrity of the campaign.
YOU'RE NO LONGER JUST FIGHTING FACTS
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50% of voters believe fake images and videos, no matter how poorly they are created. That’s an issue even for journalists, which is why Lookatmedia™ newsrooms are trusted sources for journalists.
YOU'RE NO LONGER JUST FIGHTING FACTS
Shutterstock
50% of voters believe fake images and videos, no matter how poorly they are created. That’s an issue even for journalists, which is why Lookatmedia™ newsrooms are trusted sources for journalists.
Support for Digital Surrogates
Additionally, the platform supports digital surrogates by equipping them with the necessary resources to amplify the campaign’s message. This coordinated effort ensures that all team members and surrogates are aligned and informed, enabling a unified and strategic response.
SUPERPOWER SURROGATES
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Digital surrogacy is increasingly essential for staying on narrative and pushing back against algorithms that favor fake news. Lookatmedia™ allows you to securely manage digital assets for surrogates.
SUPERPOWER SURROGATES
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Digital surrogacy is increasingly essential for staying on narrative and pushing back against algorithms that favor fake news. Lookatmedia™ allows you to securely manage digital assets for surrogates.
Breaking breaking news
The speed and accuracy of campaign communications are paramount. A Lookatmedia™ candidate-branded online newsroom with an integrated DAM solution empowers political communication teams to execute rapid response strategies efficiently. This not only enhances the campaign’s agility but also fortifies its overall impact, making it an invaluable asset in the high-stakes arena of political elections.
A New Hope
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From events to major announcements, Lookatmedia™ provides a central portal for breaking news and pushes messages to individual journalists and Google News.
A New Hope
iStock
From events to major announcements, Lookatmedia™ provides a central portal for breaking news and pushes messages to individual journalists and Google News.
