Positive media exposure
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Positive exposure through Media sources is more likely trusted and shared across earned and owned channels, resulting in greater reach and higher exposure.
Bill Gates is famously quoted as saying, ‘If I were down to my last dollar, I would spend it on public relations’. This one statement by one of the world’s most innovative businessmen encapsulates the role of Public Relations and Media exposure in successful companies.
90% more effective
According to Nielson survey, Public Relations is almost 90% more effective than advertising. Why? Media sources are much more likely trusted and shared across earned and owned channels, resulting in greater reach and higher exposure. This is rarely the case with advertising.
What is PR?
PR, or Public Relations, is the practice of earning people's attention. The most valuable Public Relations results in free media exposure. PR is designed to build beneficial relationships between organisations, the media, and their audiences.
‘Really, why PR?’
When you run an ad, you're saying, 'look at me'. When your stories appear on credible media sources, it's saying, 'this is important'. Media Relations are crucial to telling the stories you want people to trust and believe.
Active media relations strategies
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Resource companies that have active media relations strategies understand they build beneficial relationships between organisations, the media, and their audiences.
Active media relations strategies
Getty Images/iStockphoto
Resource companies that have active media relations strategies understand they build beneficial relationships between organisations, the media, and their audiences.
Why is PR important to the resource sector?
Resource business don’t exist in a vacuum. You need community and governmental support. You need to keep investors informed. All these outcomes are dependent on your ability to engage in a meaningful dialogue with the media.
More than just crisis management
A wise man once said that ‘an unhappy customer has a hundred mouths, and a happy customer only one’. It’s the reason why much of the media exposure for the resource sector is overwhelmingly negative. It is for this very reason you need a Lookatmedia™ centre. Lookatmedia™ allows you to create a media environment that focuses media attention on the benefits your organisation provides to communities and economies.
