Story Ideas

Your Lookatmedia™ Story Ideas mini home provides journalists, media representatives and influencers an opportunity to research storylines, themes and backstories.

Targeted Search

Featured Story Ideas

All Story Ideas

Attracting others to your cause

Non-profits benefit more from free media exposure than almost any other type of organisation. Why? Your stories combine immediacy with local and human-interest stories. You can provide a great deal of factual content around issues with real-world consequences.

More advanced ticket sales

It’s hard to review an event or exhibition before a preview. This is the dilemma that cultural and arts organisations must solve if they want advanced ticket sales through media exposure. How can you expect the media to create this exposure without experiencing it? The best way is to let them see it through your eyes.

Generating more illustrated reviews

Reviews are essential marketing tools for cultural and arts organisations. Great reviews can drive more ticket sales and attendance; however, journalists only have so much time to attend and review an event. How do you make your event stand out? The answer is Lookatmedia™.

How to get journalists to come to you

It should come as no surprise to you that journalists are under more time pressure than ever before, which is why PR professionals are finding it harder to get a response. Instead of chasing journalists and media representatives, have them come to you. You can implement such a PR strategy with Lookatmedia™.

Increase sales beyond tourist season

Are you a popular winter or summer destination but have much lower numbers off-season? Are your numbers big on school holidays but drop sharply during the school year? Whether you’re a theme park, a hotel, a tour operator or a destination, you’re always looking for new ways to generate more off-season visits and bookings.

Adapting faster to change

The 2020 Olympics was an example of how sports organisations have had to adapt quickly to fast-changing circumstances. For a start, they had to move the 2020 Olympics to 2021. Due to the pandemic they also had to wait until the very last minute to decide if they would allow spectators. The Olympics has been facing the same issues as many sporting organisations and teams the world over.