Story Ideas

Your Lookatmedia™ Story Ideas mini home provides journalists, media representatives and influencers an opportunity to research storylines, themes and backstories.

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Social license for resource companies

Is your organisation operating in a responsible way? Do you have a history of good actions, or have you reformed or improved how you operate in line with the cultural and societal nuances of the communities in which you work? Do you feel you have a social licence to operate where you see opportunity, or are you viewed with suspicion in the way many big corporations are today?

PR for airports

While the most immediate role of PR for airports is proactively responding to the issues that affect their facilities, passengers, business partners and communities, there are many other opportunities to build trust, understanding and reputations of airports.

The 12 rules of inbound PR

Inbound PR has rules similar to inbound marketing, with some specific differences. This is a simple guide for PR professionals looking to master this medium.

Does the media understand your climate response ?

As Aristotle once observed, nature abhors a vacuum. This is true in our responses to climate and the conversations we choose to have in the media. Most of what we see in the news about the resource sector on climate change is overwhelmingly negative. Is the public getting the whole story, or are the absence of conversations with the media from the sector creating a vacuum other voices are filling? Is it time for more positive voices from the resource sector to fill the void?

Turning carbon-negative into a positive

Increasingly the public is turning to business to lead the way in climate change action. This existential threat to our survival has the public's and media’s attention. They’re all demanding the organisations whose products and services they use, who they work with (and work for) demonstrate their ecological and social credentials.

More connections, more often

‘More connections, more often’ is a promise made by many transport brands. It’s a proven way of expressing why you choose one provider and one form of transport over another. It’s also an insight into the potential of Lookatmedia™.