Story Ideas

Your Lookatmedia™ Story Ideas mini home provides journalists, media representatives and influencers an opportunity to research storylines, themes and backstories.

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How to talk to science deniers

As professionals whose very existence is based on proven and repeatable evidence, it isn’t easy to comprehend that people choose to deny the basis of everything that drives our modern lives: Science.

Reputational management and repair

The rule of thumb with the media is that if you’re not telling your story, then someone else will. When things have gone wrong, this rule is amplified tenfold. As they say in newsroom’s, ‘if it bleeds, it leads’. If your transport brand is at risk of being damaged or wholly undermined through the media, you need ways to get out in front of the story. Your need Lookatmedia™ centre is one such way.

The role of media exposure in building trust in government

We are experiencing an ‘infodemic which is driving mistrust in governments worldwide. With such a rising tide of misinformation, governments and government institutions need to become much more active in the media to rebuild trust with the public. Lookatmedia™ can support you with this mandate.

Becoming the ‘go to’ expert on a health subject or issue

The last two years have seen the emergence of a new class of health media experts. Whether politicians, government-appointees, doctors, researchers or subject specialists, the media landscape has been dominated by a relatively small group of subject experts.

You could have access to your own health subject or issue experts to build your organisation's reputation and trust through the media…if they had the right forum to demonstrate their skills and knowledge.

Transforming your PR from reactive to proactive

PR is either proactive or reactive. Proactive PR helps your educational institution lead the narrative, whereas reactive PR puts you in a situation where you’re always trying to catch up with an existing narrative.

Finance PR 2.0

Businesses in the financial sector understand how quickly their brands can wither under the media's intense spotlight. It seems the media are more unforgiving of finance more than any other sector. Rather than risk damaging your brand and reputation, you could have Lookatmedia™ to help you work with the media to grow.