Shared values
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Clarifying your role in the community and your contribution to the success of society at all levels is an essential element of the communication strategy for resource companies.
Is your organisation operating in a responsible way? Do you have a history of good actions, or have you reformed or improved how you operate in line with the cultural and societal nuances of the communities in which you work? Do you feel you have a social licence to operate where you see opportunity, or are you viewed with suspicion in the way many big corporations are today?
The modern communication conundrum
Rather than gas filling a space, conversations and conspiracies on social media fill the void left when resource companies fail to invest in building and maintaining conversations with stakeholders. Social media is now so ubiquitous, and so many people use it as a news source that it alone can destroy the social licence of those operating in the resource sector. Unfortunately, anything you publish yourself on social media or other channels will be viewed with scepticism or outright cynicism, which is why you need to include the media in conversations. While trust in the media has diminished in recent times, they still hold much sway over the public and browser algorithms, making them an essential partner in a strategy to build social licence.
The power of social media
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More than half of people find their news through social media, however much of what is seen is aggregated from traditional media sources.
The power of social media
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More than half of people find their news through social media, however much of what is seen is aggregated from traditional media sources.
Supporting the media
Your conversation with a single journalist might start with a Press Release; however, you need a much louder speaker if you want to talk to the entire media sector. A powerful newsroom solution that focuses on illustrated content is where you start to build your online media presence and connect with a more diverse range of media across the globe. The right newsroom will provide all the resources journalists, media representatives, influencers, and podcasters need to meet their increasingly short deadlines.
Supporting the media…so they can support you
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The media is still considered to be the most reliable source of news. By providing them with 24/7 access to the resources they need to tell your story, you enhance your opportunities to build and maintain your Social license to operate.
Supporting the media…so they can support you
Getty Images/iStockphoto
The media is still considered to be the most reliable source of news. By providing them with 24/7 access to the resources they need to tell your story, you enhance your opportunities to build and maintain your Social license to operate.
Believe what you see
People tend to place more trust in what they see than what they read. 2 minutes on any social channel and you will see the importance of visual content in modern communications. This increased emphasis on visual communication is not limited to younger demographics; it is now a significant influencer across all age groups, demographics, and geographies. Failing to maximise the power of visual communication in your strategy to build and maintain your social licence is like leaving your best tools behind.
Water security
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2.2 billion people globally still don’t have access to safe drinking water at home. Taking a ‘water positive’ pledge can help resource companies earn a social license to operate in some communities.
Water security
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2.2 billion people globally still don’t have access to safe drinking water at home. Taking a ‘water positive’ pledge can help resource companies earn a social license to operate in some communities.
Do you have content pillars to demonstrate you’re a pillar in a community?
There is impermanence to Press Releases. They can be powerful in the moment, but their power fades quickly. Alone they will struggle to have any real-world impact stakeholders will provide your organisation to operate. The success of your campaign to build and maintain your social licence depends on the resources you commit to managing the immediate and maintaining a long-term conversation with stakeholders. It’s where you need a powerful next-gen newsroom solution to bring your strategy and team together with the media. It allows you to build the pillars of content that demonstrate your commitment to the environment and support the communities you operate. It’s also where you demonstrate your organisations approach to governance and transparency.
