Storylines

Stop shouting and have a conversation

How to engage with journalists to get the best coverage

Where do you get your news? If you’re like most people, it’s now online. The dramatic transition to online sources of news is a product of the attention economy. People have limited time, and they value ease of access to news. They want news when and where they want it. This behaviourally change also impacts how journalist research and create content.

Take charge of the public policy debate

Promoting public policy solutions through the media

Governments don’t need a consensus on public policy solutions to be successful. With every policy change, there will be winners and losers. The key to effective public policy changes is demonstrating that the changes are for the public good.

A CHANGE IS GONNA COME

“Good trouble, necessary trouble”

American statesman, civil rights activist and congressman John Lewis often said it was important to engage in "good trouble, necessary trouble" to achieve change. His non-violence protest and action legacy made him an icon of the civil rights movement and ensured he was re-elected to congress 16 times.

A good story is a good story

‘And the 1932 Olympic medal for town planning goes to…’

'…John Hughes of Great Britain for his design of a Sports and Recreation Centre with Stadium for the City of Liverpool. John is one of 24 medal recipients of the arts events at these 1932 Los Angeles Olympic games.

The importance of timing
5 Dec - 15 Dec

Your 13-millisecond event media pitch

We’re all aware of the power of the 10 second sound bite, but how many know of the 13-millisecond media pitch?

The power of influencers
1 Oct - 28 Oct

Event Social Influencers and Bloggers

Social Influencers and Bloggers play an increasingly important role in promoting events and are new Media sources that should not be overlooked. Lookatmedia™ provides an environment where you can engage with these groups and enable them to create more and better content.

Women's Open

How to create a Media Kit in Lookatmedia™

Press releases can be helpful tools to get journalists attention, as can access to pre-approved libraries of images and video. Still, sometimes you want to supply an entire kit of information. How do you do this in Lookatmedia™?

It requires more than a megaphone

Amplifying your voice in the crowd

Australia has over 50,000 registered non-profits. The UK 168,000. The US 1.5 million. There are countless non-profits worldwide competing for eyes, minds, and hearts…and they’re all competing for media exposure. What will make yours stand out?

Feeling blue about tourism?

Hotels and resorts in the media

Driving both peak and off-peak bookings for your accommodation facilities requires more than a marketing strategy. It includes exposure through trusted sources, and one of the most trusted sources is the media. Lookatmedia™ centre was developed to help tourism and accommodation providers expand their bookings through all-year-round free media exposure.