Storylines

IMMERSE YOURSELF

What a trip!

The travel and tourism sector often refers to the fact that the journey is part of the experience, yet most travel brand media centres go…nowhere. If you’re not providing the media with a journey, then why would they bother to come?

Where there’s smoke, there’s fire

Advocacy and Public Education

Your role as a non-profit is more than just providing services. You also have the role of advocacy, increasing awareness and exposure to the issues that drive the need for the good works you do. The media has an important role to play in public conversation … and so does Lookatmedia™.

Australian parliament

Beyond the sound bite

One of the most commonly used quotes in politics is that it’s the ‘art of the possible’. With trust in governments initiations at an all-time low, discussions in the public arena must move beyond simple sound bites.

The cover up is worse than the crime

Creating greater accountability for the Government

Good Government is an institution of change. When this change is happening, government and government departments are responsible for providing reliable and timely information to the public.

LEADING, NOT FOLLOWING

We’re listening

Utility organisations have the unenviable role of engaging with highly invested consumers and communities. Whether it’s a power outage, burst water mains, or any interruption to services, it can take only a few minutes before your organisation’s narrative can go negative. You don’t always have the time or megaphone to get your story out fast enough to inform both the public and the media that you are listening.

A destination for all seasons

Seasonal offers. Save the date.

Changing seasons is an opportunity to look at the world afresh. We think of turning leaves and country drives in autumn or fall: snowy scenes and warm hearths in winter. In spring, we think of things coming to life. And in summer, we think of sandy beaches and faraway destinations. Every changing season also brings with it an opportunity for your brand to promote seasonal offers. It’s also another opportunity to reengage with the media with feel-good stories.

In the public interest

New services and routes

Travel isn’t only about the destination. It’s also about how you get there; your new services and routes are essential to travellers. Your challenge is to get your story out to the broader community, and the best way to do this is through media exposure. The question is, what’s the best way to get journalists and media groups to tell your story?

Just add water

The role of media in fundraising for non-profits

The unfortunate fact of being a non-profit is that you always need more funds to continue your good works. You can go back to existing sources for additional funds, but at some point, this starts to produce diminishing returns and can even sour long-time supporters. You need to find new ways to attract new supporters and raise funds. Free media exposure can play an important role in helping you achieve this goal.

A MILLION UNTOLD STORIES

Custodian and curator

You're not only responsible for ticket and subscription sales, but you are also the custodian of a cultural organisation with deep roots in our past. You need to both protect this legacy and make others aware of your organisation's contributions over the years.