Storylines

Envisioning a brighter future

The mission of Healthcare PR

Healthcare PR covers a range of organisations in the healthcare sector, from biotech and medical innovations to patient care and even veterinarian companies. With the increasing speed of innovation and strong demand for trustworthy information, Healthcare Public Relations is growing faster than almost any other sector.

The 24/7 news cycle

The consequences of 24/7 news cycle

The pressure of the attention economy and a 24/7 multi-channel news cycle is testing the mettle of journalists and media groups. Competing for the attention economy reduces opportunities for the media to monetise their content, forcing digital transformation upon traditional media sources.

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Building on your Media Releases

Your Media Release needs to be short, succinct and punchy. It needs to show demonstrate that you have a newsworthy story. The subject line should grab the journalist’s attention. It serves as an entrée to a longer discussion with a journalist.

IMMERSE YOURSELF

What a trip!

The travel and tourism sector often refers to the fact that the journey is part of the experience, yet most travel brand media centres go…nowhere. If you’re not providing the media with a journey, then why would they bother to come?

Where there’s smoke, there’s fire

Advocacy and Public Education

Your role as a non-profit is more than just providing services. You also have the role of advocacy, increasing awareness and exposure to the issues that drive the need for the good works you do. The media has an important role to play in public conversation … and so does Lookatmedia™.

Australian parliament

Beyond the sound bite

One of the most commonly used quotes in politics is that it’s the ‘art of the possible’. With trust in governments initiations at an all-time low, discussions in the public arena must move beyond simple sound bites.

The cover up is worse than the crime

Creating greater accountability for the Government

Good Government is an institution of change. When this change is happening, government and government departments are responsible for providing reliable and timely information to the public.

LEADING, NOT FOLLOWING

We’re listening

Utility organisations have the unenviable role of engaging with highly invested consumers and communities. Whether it’s a power outage, burst water mains, or any interruption to services, it can take only a few minutes before your organisation’s narrative can go negative. You don’t always have the time or megaphone to get your story out fast enough to inform both the public and the media that you are listening.

A destination for all seasons

Seasonal offers. Save the date.

Changing seasons is an opportunity to look at the world afresh. We think of turning leaves and country drives in autumn or fall: snowy scenes and warm hearths in winter. In spring, we think of things coming to life. And in summer, we think of sandy beaches and faraway destinations. Every changing season also brings with it an opportunity for your brand to promote seasonal offers. It’s also another opportunity to reengage with the media with feel-good stories.