Storylines

An essential resource for journalists

How to become a trusted resource for journalists

In a post-truth world, most journalists still pride themselves on accuracy; however, mounting time pressure makes it increasingly difficult. Become the trusted resource for journalists by allowing them access to information on topics and subjects that you’ve already vetted and are prepared to publish yourself with Lookatmedia™.

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For the love of images

No channel demonstrates the value of images more than Instagram. Instagram has engagement rates 250 times higher. Why? It dedicates almost all its space to images. The team at Instagram understand the science of images. They know that we can recognise the content with an image in as little as 13 milliseconds. That’s literally the blink of an eye.

Journalists also understand the value of images in helping them create their content, which is why you need a PR platform like Lookatmedia™.

Stronger together

A shout out to journalists everywhere

Journalists perform an invaluable role in society. They hold us all to account. They inform and educate. They guide us. They even entertain us. Lookatmedia™ is very much dedicated to the role of the media in our everyday lives.

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Serving a Media Friendly degustation menu

The media always has an appetite for a good story. Whether it's the latest news, a future event, or just a feel-good story, they're always looking for more to digest. Your new Lookatmedia™ centre allows you to prepare and serve a menu of content that the media finds irresistible.

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Just the facts

Sometimes the media just wants to get to the facts without passing through an intermediary. Your Lookatmedia™ centre makes this possible.

Competing in the attention economy

Smarter ways to compete in the attention economy

When psychologist, economist and Nobel Laureate Herbert A. Simon wrote in the 1960s, "attention was the 'bottleneck of human thought', that limits both what we can perceive in stimulating environments and what we can do", he couldn't have predicted that 60 years later we'd live in a world where the success of our economy and business is driven by our ability to gain attention. Put simply, attention is a resource, and each person only has so much attention to give. As with all resources, we now place a value on attention and trade it like any other commodity…hence, attention economy.

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Create the stories you want

It has always been that in the media, the loudest voices get all the media exposure. With the proliferation of media sources, it has become much easier for less informed voices to tell your stories. The only way to combat this is to tell your own stories.

PUBLIC EDUCATION OF COVID-19

A more informed public

In Twelfth Night, Shakespeare wrote, ‘I say there is no darkness but ignorance’. As ignorance leads to darkness, so knowledge leads to light. An informed public is more likely to make decisions that benefit a cohesive, progressive society.

Managing the narrative

Get out in front of the story

Margaret Thatcher once said, "Don't follow the crowd; let the crowd follow you." No matter what you think of her politics, her advice is correct. You practise this in your organisation every day, but do you have the same approach to media engagement?