Storylines

In the public interest

New services and routes

Travel isn’t only about the destination. It’s also about how you get there; your new services and routes are essential to travellers. Your challenge is to get your story out to the broader community, and the best way to do this is through media exposure. The question is, what’s the best way to get journalists and media groups to tell your story?

Just add water

The role of media in fundraising for non-profits

The unfortunate fact of being a non-profit is that you always need more funds to continue your good works. You can go back to existing sources for additional funds, but at some point, this starts to produce diminishing returns and can even sour long-time supporters. You need to find new ways to attract new supporters and raise funds. Free media exposure can play an important role in helping you achieve this goal.

A MILLION UNTOLD STORIES

Custodian and curator

You're not only responsible for ticket and subscription sales, but you are also the custodian of a cultural organisation with deep roots in our past. You need to both protect this legacy and make others aware of your organisation's contributions over the years.

THERE’S NO BUSINESS LIKE…

Building a back story

Press Releases may get a journalists' attention for a review, but are they enough? Do they help create editorial pieces for your organisation? Do they tell the other stories of your history and your mission? Are they enough to give journalists and the media alternative storyline ideas? Your Lookatmedia™ centre can help you tell your whole story.

Journalists want to create and publish content about your cultural and arts organisation. All they need is a little help. Your Lookatmedia™ centre was designed to provide this help.

An essential resource for journalists

How to become a trusted resource for journalists

In a post-truth world, most journalists still pride themselves on accuracy; however, mounting time pressure makes it increasingly difficult. Become the trusted resource for journalists by allowing them access to information on topics and subjects that you’ve already vetted and are prepared to publish yourself with Lookatmedia™.

Lower Antelope Canyon

For the love of images

No channel demonstrates the value of images more than Instagram. Instagram has engagement rates 250 times higher. Why? It dedicates almost all its space to images. The team at Instagram understand the science of images. They know that we can recognise the content with an image in as little as 13 milliseconds. That’s literally the blink of an eye.

Journalists also understand the value of images in helping them create their content, which is why you need a PR platform like Lookatmedia™.

Stronger together

A shout out to journalists everywhere

Journalists perform an invaluable role in society. They hold us all to account. They inform and educate. They guide us. They even entertain us. Lookatmedia™ is very much dedicated to the role of the media in our everyday lives.

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Serving a Media Friendly degustation menu

The media always has an appetite for a good story. Whether it's the latest news, a future event, or just a feel-good story, they're always looking for more to digest. Your new Lookatmedia™ centre allows you to prepare and serve a menu of content that the media finds irresistible.

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Just the facts

Sometimes the media just wants to get to the facts without passing through an intermediary. Your Lookatmedia™ centre makes this possible.