Storylines

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Let the facts tell the story

It's easy to argue over a point of view. It's much harder to argue against the facts.

Let's say you want to influence the public option on gun control in America. If you say guns are dangerous and ownership of firearms is unjustifiable, those with opposing views can easily argue about freedom and safety. Still, when you frame the discussion with irrefutable facts like the following, you have a greater chance of challenging entrenched beliefs:

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7 Aug - 21 Aug

One size does not fit all

The traditional approach to online PR resources for journalists is binary. You can have a media release and maybe a media kit. Anything else, and you’re going to have to call us. That doesn’t work as well for journalists or media representatives as it once did.