Competing in the attention economy
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Attention grabbing images are an essential tool when competing in the attention economy. Lookatmedia™ makes it easier for your PR team to discover and use the right images and videos to illustrate their media friendly content.
When psychologist, economist and Nobel Laureate Herbert A. Simon wrote in the 1960s, "attention was the 'bottleneck of human thought', that limits both what we can perceive in stimulating environments and what we can do", he couldn't have predicted that 60 years later we'd live in a world where the success of our economy and business is driven by our ability to gain attention. Put simply, attention is a resource, and each person only has so much attention to give. As with all resources, we now place a value on attention and trade it like any other commodity…hence, attention economy.
Money follows attention
Money follows attention. It always has. The marketing sector knows this. The media depend on it. Brands and business understand the value of attention and compete and pay for it. Social media seems to have developed a monopoly on attention, but it is part of a much larger economy.
Adapt and thrive
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Adapt and thrive in the new media environment with Lookatmedia™. Lookatmedia™ provides organisation with a more fluid and dynamic platform for media engagement.
Adapt and thrive
Getty Images/iStockphoto
Adapt and thrive in the new media environment with Lookatmedia™. Lookatmedia™ provides organisation with a more fluid and dynamic platform for media engagement.
How do you mine for more attention?
How do you get more people to pay attention to what you have to say? Is it simply speaking louder and more frequently, or is there another way forward? There is a point where it's increasingly difficult to gain the attention of your target audience. This is where you enlist the help of those who are experts at gaining attention, the Media, including mainstream publishers and broadcasters as well as successful influencers.
How to enlist the Media help
Smart brands and organisations work with the media. They know that journalists need information and resources to create content. They understand that they work with shorter and shorter deadlines, and they don't always have access to images and video content to illustrate their stories. You can be that resource. You can provide inspirational ideas, images, and videos to create the quality content they need to capture attention…if you have a Lookatmedia™ centre.
Seeking and holding attention
By providing journalists and media representatives with access to an evergreen source of information, inspiration and content they can easily access and use, you're building a relationship where everyone wins. You get the positive exposure and attention you seek; they get to feed the beast that drives engagement for their organisation. You tell the stories you want and contribute to a broader narrative on your brand, issue, or organisation without the need for direct engagement. It's a self-service environment that builds relationships captures attention and strengthens reputations. It's how you manage media engagement in the attention economy.
