iStock-1090233024
Getty Images/iStockphoto
Mediterranean style family or friends dinner. Flat-lay of table with various salads, starters and pastries over blue table cloth with human hands holding glasses with drinks and sharing food, top view. Holiday gathering, celebration, vegetarian party
The media always has an appetite for a good story. Whether it's the latest news, a future event, or just a feel-good story, they're always looking for more to digest. Your new Lookatmedia™ centre allows you to prepare and serve a menu of content that the media finds irresistible.
The entrée
Think of your Media Release as the entrée. It's designed to whet, rather than satisfy the appetite. Create and publish your Media Release directly to your new Lookatmedia™ centre and add links to 'the next course', including more in-depth, evergreen, and backstory content.
The first course
Allow journalists to digest your content in the order they want. Let them choose between longer-form news, events, and story inspirations.
The second course
Your Lookatmedia™ centre has a range of specially prepared discovery tools, allow journalists and media representatives to work their way through a menu of content to find exactly what they need to satiate their appetites on any given story, on any given day.
The third course
The third course in your Media Friendly degustation menu is a library of specially selected images and videos designed to complement the stories you've created. A journalist can click on an image in a story to register, login and download the digital assets they need to add the perfect finishing note to their content.
Dessert pastries
Getty Images/iStockphoto
selection of cakes
Dessert pastries
Getty Images/iStockphoto
selection of cakes
Desert
If a journalist or media representative still has an appetite for more, they can access Stats and Facts and FAQs to satisfy their needs. They can even spend more time picking through off story pre-approved images and videos from your library. If that's still not enough, they can click on a link to connect with your PR team and order up more.
Every customer satisfied
Journalists' tastes and appetites differ. Sometimes they’re looking for something quick. Other times they want to take the time to sample more of the menu. Your new Lookatmedia™ centre is designed to ensure that every member of the media who sits down at your table leaves satisfied and thinking ‘next time I must try….’.
