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Journalists gathering around politician, looking for interview
Sometimes the media just wants to get to the facts without passing through an intermediary. Your Lookatmedia™ centre makes this possible.
Stats and facts
In addition to news, events, story inspiration content and press releases, your new Lookatmedia™ allow you to publish documents with stats and facts about your organisation, your sector and the issues that are most important to you.
FAQs
Journalists and media representatives will also question you beyond what you say in your Media Release. Your Lookatmedia™ centre allows you to include many frequently asked questions as you want and provide answers (with links if required) within your media centre. Your FAQs in your Lookatmedia™ centre also consists of a predictive search function that helps journalists find all of the answers to their questions faster.
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Simple 3d scene representing arrows, that hit targets.
iStock-514558113
Getty Images/iStockphoto
Simple 3d scene representing arrows, that hit targets.
Accuracy, accuracy, accuracy
Accuracy is essential to you. It’s also imperative to the media. Avoid misquotes and inaccurate information by publishing all of the information the media needs in advance on your Lookatmedia™ centre. Allow your PR team to link journalists to this information, ensuring that your story remains consistent. Provide the resources and additional information the media needs to meet their deadlines in a low-friction, controlled and media-friendly environment.
