A MILLION UNTOLD STORIES
Getty Images/iStockphoto
Your cultural institute has a million untold stories that the media can discover through your new Lookatmedia™ newsroom.
You're not only responsible for ticket and subscription sales, but you are also the custodian of a cultural organisation with deep roots in our past. You need to both protect this legacy and make others aware of your organisation's contributions over the years.
Driving editorial media content
There is a sense of immediacy to selling a current program of events. It something made easier by a desire and need for arts and culture journalists to create more timely content. How do you create the same interest around what your organisation has achieved in the past? It's not new or news. The answer is human interest stories. Whereas you might create content on your website demonstrating your organisation's past contributions, this information format isn't 'media ready'. The media has a different storytelling style, and the content you publish in your media centre should reflect this style.
Is it compelling?
Are the storylines you're creating for the media compelling? Is there a human angle? Is there something surprising or unexpected? Is there an element of overcoming significant obstacles and a journey through adversity? Are there milestones that changed your organisation'mission? Is there a way I can link these stories to what's in the news today?
Approach these stories with a perspective of would I read this if I weren't part of this organisation?
Multiple storylines
The bottom line is you're never quite sure what's going to capture the attention and interest of an individual journalist, which is why it's so important to publish multiple storylines about your organisation history on your Lookatmedia™ centre. Use those rare archival images and footage to add depth and interest to numerous stories, opening possibilities for media exposure beyond the group of journalists with whom you usually work.
Editorial content
Compelling stories of how your organisation got to where it is are an excellent way to generate editorial content with journalists outside your average reach. Use your Lookatmedia™ centre to create and publish multiple articles with storylines that would work for non-arts or cultural journalists. Add human, historical and community angles, which appeal to a different type of journalist.
Illustrated stories work best
Getty Images/iStockphoto
In recent research with the media, journalists rated inclusion of visual content as important for shareability as a trending story.
Illustrated stories work best
Getty Images/iStockphoto
In recent research with the media, journalists rated inclusion of visual content as important for shareability as a trending story.
Is it compelling?
Are the storylines you're creating for the media compelling? Is there a human angle? Is there something surprising or unexpected? Is there an element of overcoming significant obstacles and a journey through adversity? Are there milestones that changed your organisation'mission? Is there a way I can link these stories to what's in the news today?
Approach these stories with a perspective of would I read this if I weren't part of this organisation?
Multiple storylines
The bottom line is you're never quite sure what's going to capture the attention and interest of an individual journalist, which is why it's so important to publish multiple storylines about your organisation history on your Lookatmedia™ centre. Use those rare archival images and footage to add depth and interest to numerous stories, opening possibilities for media exposure beyond the group of journalists with whom you usually work.
Editorial content
Compelling stories of how your organisation got to where it is are an excellent way to generate editorial content with journalists outside your average reach. Use your Lookatmedia™ centre to create and publish multiple articles with storylines that would work for non-arts or cultural journalists. Add human, historical and community angles, which appeal to a different type of journalist.
Tell the stories you want to be heard
Getty Images/iStockphoto
Journalists are always searching online for interesting, illustrated stories. Tell your compelling stories through your Lookatmedia™ newsroom and attract more media coverage.
Tell the stories you want to be heard
Getty Images/iStockphoto
Journalists are always searching online for interesting, illustrated stories. Tell your compelling stories through your Lookatmedia™ newsroom and attract more media coverage.
Custodian and curator
There are many dimensions to your arts or cultural organisation. Tell more of your stories in a newsworthy style and make that content and the images and video that illustrate that content within reach of journalists and media groups with your new Lookatmedia™ centre.
Raise awareness of your organisation beyond ticket purchasers and subscribers. Build a profile that improves sponsorship, government, and community support.
