The power of influencers
max-kegfire
Influencers play an increasing role in non-traditional media. Lookatmedia™ allows you to tap into this source more effectively to promote your events and festivals.
Social Influencers and Bloggers play an increasingly important role in promoting events and are new Media sources that should not be overlooked. Lookatmedia™ provides an environment where you can engage with these groups and enable them to create more and better content.
How much influence do Influencers really have?
In the US alone, spending on Influencer marketers alone increased to around $10B. Your brand’s goal is to access the reach of those influencers without making direct payments for exposure. Lookatmedia™ centre should be part of your strategy.
What’s the average following of an influencer?
An influencer could have as few as 1,000 followers or as many as 517,000,000 (Cristiano Ronaldo). Influencers are defined in the following ways:
- Nano Influencers - Number of followers: from 1,000 to 5,000
- Micro Influencers - Number of followers: from 3,000 to 100,000
- Macro Influencers - Number of followers: 100,000+
- Mega influencers - Number of followers: 1million+
The benefits of each influencer type
The temptation would be to focus on the Influencers with the highest number of followers, as logically, they would have the highest reach. In reality, this group has the lowest level of engagement with their followers. The group with the highest follower engagement is the Nano Influencers. The larger the number of followers, the less direct engagement they have with their followers. Influencers with small numbers of followers can also have more direct influence over their followers and have a more niche approach to content. This can be of benefit if your event has a narrow target audience. Your goal should be to find a balance of influencers engaged enough with their followers to have real influence while still having reach.
How can Lookatmedia™ centre help increase your exposure across all influencer types
The challenge for influencers is to create as much quality and original content as possible. Some influencers will create their own content. Others seek existing sources of content. Lookatmedia™ centre provides influencers with the opportunity to access the latest stories and visual content for a forthcoming event, allowing them to demonstrate to their followers that they are ahead of the curve.
How to increase awareness of a coming event amongst influencers
The significant benefit of influencers over traditional media is that the only deadlines are those they impose on themselves. Rather than wait until just before an event to start connecting with influencers, your Lookatmedia™ centre allows you to engage with them months in advance. Use your Lookatmedia™ centre to promote teaser content well ahead of an event. Create individual stories about artists or aspects of your event they would find newsworthy. Use your media centre to get them to register in advance for real-time access to the latest stories, images and video well in advance of an event.
Vlogger recording content for her travel vlog
Getty Images/iStockphoto
Inspiring bloggers to promote your brand allows them to influence new customers
Vlogger recording content for her travel vlog
Getty Images/iStockphoto
Inspiring bloggers to promote your brand allows them to influence new customers
How can Lookatmedia™ centre improve Media Famils for your event?
Many events now have Media Famils to increase awareness in traditional and new media. Your Lookatmedia™ centre acts as a 24/7/365-day a year resource to build your media database… and if you like, that can include influencers. You can set the rules in your Media centre to meet your version of a Media role. This process ensures only those who you define as media can register and access the resources you provide. Once you have these contacts, you can select media representatives and invite them to your events Media Famil.
Live event coverage by influencers
An influencer may be on the other side of the world and still have the power to increase your live event exposure. How? With Lookatmedia™ centre, you can publish content images and video as it's happening, allowing influencers to download this valuable content as it becomes available. You can do a regular (e.g., daily) uploaded to your media event and notify influencers that the content is now available for longer events.
Tracking usage
Your Lookatmedia™ centre allows you to promote the hashtags you want on articles and images. You can also track the content downloaded by individual influencers. These features will enable you to understand better the role of influencers in building awareness, participation, and ticket sales for your event.
