Facts & Stats

Local impact

Support your sponsorships

Your sponsorships are how you show your support for the community. They demonstrate your commitment to the greater good. The question is, are you promoting the people, events, and organisations you sponsor enough?

Bridging the information gap

Bridging the gap

The public witnesses major transport projects. They see much, but they understand little. This lack of knowledge creates opportunities for disinformation and mistrust. Why allow this to happen when you have a solution like Lookatmedia™?

Combatting misinformation

Frustrating flapdoodle

Joseph Pulitzer sent notes to an editor in 1910 to review a subject ‘without flapdoodle’. Flapdoodle may be a term-long since out of use; however, in the absence of facts, foolish talk still makes its way into modern-day journalism. Lookatmedia™ provides you with a cure for common causes of flapdoodle, balderdash, drivel, hogwash, malarkey and twaddle.

Not all news is newsworthy

Separate news from noise

With the increasing interest in biotech updates from the media, it’s tempting to shoot out media releases on just about everything you do. That would be a mistake.

Take charge of the public policy debate

Promoting public policy solutions through the media

Governments don’t need a consensus on public policy solutions to be successful. With every policy change, there will be winners and losers. The key to effective public policy changes is demonstrating that the changes are for the public good.

Women's Open

How to create a Media Kit in Lookatmedia™

Press releases can be helpful tools to get journalists attention, as can access to pre-approved libraries of images and video. Still, sometimes you want to supply an entire kit of information. How do you do this in Lookatmedia™?

Envisioning a brighter future

The mission of Healthcare PR

Healthcare PR covers a range of organisations in the healthcare sector, from biotech and medical innovations to patient care and even veterinarian companies. With the increasing speed of innovation and strong demand for trustworthy information, Healthcare Public Relations is growing faster than almost any other sector.

The 24/7 news cycle

The consequences of 24/7 news cycle

The pressure of the attention economy and a 24/7 multi-channel news cycle is testing the mettle of journalists and media groups. Competing for the attention economy reduces opportunities for the media to monetise their content, forcing digital transformation upon traditional media sources.

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Serving a Media Friendly degustation menu

The media always has an appetite for a good story. Whether it's the latest news, a future event, or just a feel-good story, they're always looking for more to digest. Your new Lookatmedia™ centre allows you to prepare and serve a menu of content that the media finds irresistible.