Digital Asset Management

Journalists need to love your newsroom

Is your newsroom unsuited to today’s news environment?

In a recent survey we conducted of 100 high profile newsrooms worldwide, we unearthed a startling fact; not one of the newsrooms we reviewed is suited to how journalists and media work today.

The inconvenient truth

Pitch media to fight ‘what’s the pointism’

The legacy of the last few years is that anxiety levels in communities are at their highest point on record. Most people are solely focused on survival. This focus dulls their hope for a better future. A more peaceful time where we turn back the tide of climate change. Where our actions regenerate land and bring back fauna and flora on the edge of extinction. Films like 2040 and Regenerating Australia show that a more positive and hopeful future is entirely possible, but not without action now.

The proverbial ‘elephant in the room’

Help a reporter out

Journalists have been hit with the 'perfect storm' - loss of public trust, diminishing access to resources and increasingly short deadlines. With a growing portion of the community trusting what is often mis - or disinformation from ‘people like me’, it is more than just the future of the media at risk. It is the fabric of society itself.

Strike when the opportunity presents

The quick media pitch

One of the challenges PR professionals manage daily is identifying stories that fit an individual journalist's immediate needs. Solutions like HARO (Help A Reporter Out) and other newswire services allow journalists to post requests for stories on specific subjects. Most of these stories don't relate to trending storylines and offer PR teams the opportunity for more 'bread and butter' earned media coverage. The challenge for PR professionals is matching their stories with the type of stories journalists want.

More than just post or zip codes

Digital PR for councils

Councils have all the PR challenges of large government, with a fraction of the resources, which is why they desperately need a solution that allows them to enhance their engagement strategy, using fewer resources. Lookatmedia™ is such a solution.

The role of health PR

A healthier online newsroom

In a recent survey, journalists confirmed that they are desperate for 'good news' stories to combat the overwhelming media attention on the impact of COVID 19. While it's impossible to understand the impact of this virus on the entire planet's human population, other things are happening. Good works by good people—progress where it's needed.

THE NEW MEDIA PARADIGM

A Media pitch that pitches itself

If you talk to most journalists and media representatives, they will volunteer the fact that the best media pitches are the ones that fit their specific needs. They say they are much more open to receiving a pitch that aligns with their beat and personal style and focus. If that’s the case, why are many of the pitches journalists receive entirely unsuited to the journalists.

Shared values

Social license for resource companies

Is your organisation operating in a responsible way? Do you have a history of good actions, or have you reformed or improved how you operate in line with the cultural and societal nuances of the communities in which you work? Do you feel you have a social licence to operate where you see opportunity, or are you viewed with suspicion in the way many big corporations are today?

The revolution will be podcast

How to become a guest on podcasts

There are approximately 424 million podcast listeners around the globe, with many spending an average of 44 minutes a day immersed in these conversations. The influence of podcasters continues to grow year on year, making them a media force that PR professionals can no longer ignore. It’s why a recent survey indicated that targeting podcasts is one of the top priorities for PR professionals in 2022.