Meet journalists where they are
Lookatmedia™
With 75% of journalists seeking story ideas through organic searches, a discoverable newsroom should the priority for every PR professional.
Journalists look to industry and professional contacts as their top story source, which is why it’s so important to build those relationships now. The challenge for PR teams is doing this at scale.
How do you build and maintain media relationships at scale?
An individual journalist can only write so many stories that meet your PR goals, which is why so many PR professionals are focused on continually building and refreshing media relationships. Few PR professionals have the time and resources to create enough relationships to have the impact they need.
Straight to the source
Lookatmedia™
Newsrooms like Lookatmedia™ allow PR professionals to instantly send alerts to journalists, influencers, and podcasters as soon as a new story is added to your newsroom.
Straight to the source
Lookatmedia™
Newsrooms like Lookatmedia™ allow PR professionals to instantly send alerts to journalists, influencers, and podcasters as soon as a new story is added to your newsroom.
…and now, some good news
The good news is that 75% of the stories sourced by journalists come from online searches (e.g., Google). With that activity level, the right newsroom solution provides almost unlimited opportunities to build relationships the world over.
A newsroom that reflects your professionalism
If journalists were to evaluate most PR teams on their newsrooms and media centres, most would receive an ‘incomplete’ assessment. If you were making the same assessment based on the quality of press releases and other activities, the results would reflect their professionalism.
Is your current Newsroom undermining your personal brand?
Lookatmedia™
Your newsroom is your (and your teams) online professional avatar. If its poorly executed and maintained, and doesn’t work the same way as journalists, it reflects badly on you.
Is your current Newsroom undermining your personal brand?
Lookatmedia™
Your newsroom is your (and your teams) online professional avatar. If its poorly executed and maintained, and doesn’t work the same way as journalists, it reflects badly on you.
Where most newsrooms let down the media
The questions that PR teams should ask is ‘does our newsroom reflect our creativity, skills and passion ?’, ‘If I was a journalist, would I return to this newsroom as a regular source of inspiration?’ and ‘Have we provided a newsroom that’s in line with the needs and compliance requirements of the media?’.
Get it together
Organic searches continue to grow as a key source of new story ideas for the media. Journalists rate delivery of illustrated content almost as high as trending stories for shareability. Compliant delivery of visual content is one of the easiest ways of moving your stories from the ‘hard pass’ column to ‘let’s publish’.
If you want to become an important source of news stories for journalists, media representatives, influencers, and podcasters, you need to lift the standard of your newsroom to reflect your brand, organisation, and….you.
