Story Ideas

Your Lookatmedia™ Story Ideas mini home provides journalists, media representatives and influencers an opportunity to research storylines, themes and backstories.

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The 2022 goal of discovering newsrooms in the goldilocks zone

When astronomers look for potential life throughout the universe, they often look for planets in the ‘goldilocks zone’. These planets have a set of criteria that provide the potential for life based on the ideal distance from a star and atmosphere composed of a specific mix of gasses, liquid water, and other factors. They set these criteria based on what they know has worked on earth.

The same principles apply when choosing a newsroom or media centre solution. Newsroom solutions need to provide the right atmosphere and ideal conditions for journalists to propagate their stories. Access to pre-approved compliant collections of images and video are essential ingredients in this process.

"Because you might tax it."

When the English prime minister William Gladstone asked scientist Michael Faraday what the usefulness of his electromagnetic device was, Faraday replied, "Someday you can tax it."
This example shows how a scientist sold what must have seemed an esoteric discovery of the time to a curious prime minister who failed to grasp the utility of electromagnetism. What's also fascinating is that this anecdote is doubtful, as it only popped up well after Faraday's death and Gladstone didn't first become prime minister until the year after Faraday died.

Permission to talk about climate change

On May 21, 2022, the Australian federal election demonstrated something important: people are willing to talk about climate change and motivated to act. Overwhelmingly the Australian public changed their focus from the economy to climate in ways that both surprised and shocked the two established pollical parties and the media.

Is not having an online newsroom hurting your reputation?

Does your organisation take advantage of the opportunity journalist provide you to build your reputation, or is your approach more a ‘small target’ approach? No matter how you see the media and your approach to engaging (or not engaging) with them, they have power and sway over how you are perceived.

PR tools to triage your media response

The medical sector has policies that allow them to manage short term crisis and disaster responses; however, events like COVID have demonstrated that these responses become increasingly fragile over extended time frames. This is partly from a lack of access to equipment, medical supplies and the accumulated physical and medical toll paid by health professionals. It is also due to successive governments' erosion of funding and long-term investment.

Financial PR in times of crisis

While trust in the business sector has grown in the last few years, there has been a dramatic decline in confidence in the financial services sector. From 2020 to 2021 alone, the 2021 Edelman Trust Barometer shows trust internationally in the financial services sector has dropped by 5 points. Combine this with increasing interest rates, inflation, and the spectre of increased market volatility. It becomes evident that now is the time for financial organisations to prepare for a crisis.