Urgent and important
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Medical professionals understand the importance of scaling a response to meet a crisis. Lookatmedia™ newsrooms perform this way in times of crisis communications.
The medical sector has policies that allow them to manage short term crisis and disaster responses; however, events like COVID have demonstrated that these responses become increasingly fragile over extended time frames. This is partly from a lack of access to equipment, medical supplies and the accumulated physical and medical toll paid by health professionals. It is also due to successive governments' erosion of funding and long-term investment.
Amplifying your voice
In recent times one person has used the media in Australia to amplify their concern that emergency departments are on the brink of collapse. Through conversations with those in emergency departments, he understood that pressure on emergency departments had increased across the country to the level where patient care was suffering. The increased physical and mental toll on medical professionals was causing many to transfer to other departments or leave the profession. It took this one person to make this a national story and an essential factor in the federal election. This one person demonstrated that the media is still the most powerful way of changing perceptions and conversations with the public and key decision-makers.
Communications Emergency department
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As other health services became difficult to access, the pandemic has created a crisis in Emergency Departments. Communication and education through the media is one way to relieve pressure.
Communications Emergency department
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As other health services became difficult to access, the pandemic has created a crisis in Emergency Departments. Communication and education through the media is one way to relieve pressure.
Thought leaders
Your organization has thought leaders that can play a crucial role in influencing conversations in the media. The media is always hungry for stories that have a broader impact on their readers or viewers. They actively seek thought leaders on the specific subject matter and use online searches to help with that process. Be it a broader public health issue like COVID 19 or a lesser-known issue that would benefit from greater public awareness, your thought leaders can play an essential role if their profiles and views are made public through an online newsroom like Lookatmedia™.
‘Think of it this way.’
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In times of increased demand or crisis, the public depends on medical professionals to inform and educate. In the absence of communication through the media, false information and conspiracies fill the void.
‘Think of it this way.’
Getty Images/iStockphoto
In times of increased demand or crisis, the public depends on medical professionals to inform and educate. In the absence of communication through the media, false information and conspiracies fill the void.
Triaging your media response
Your PR needs vary greatly. When making a significant announcement or responding to a crisis, your PR resource needs to expand considerably. With important information, you may have time to plan. With a crisis, that's not always an option. The one thing you can do to ensure your team is prepared for increased media demand and coverage is to implement a well-resourced online newsroom like Lookatmedia™. Lookatmedia allows you to build and maintain relationships with critical journalists while instantly providing increased access to the media sector. This powerful and comprehensive online resource becomes a 'go-to' for the media 24/7, 365 days of the year, freeing your PR team to work on stories and press conferences. From delivering news to backstories to press releases and access to thought leaders, you build the foundation on which media relations thrive.
Focus on results
Lookatmedia™
Lookatmedia™ newsrooms allow your PR team to focus resources when and where they deliver the best outcomes.
Focus on results
Lookatmedia™
Lookatmedia™ newsrooms allow your PR team to focus resources when and where they deliver the best outcomes.
Instant responses
Solutions like Lookatmedia™ also include instant notifications, allowing your team to bypass the bottleneck of emails and talk directly to journalists and producers on any device. These instant notifications deliver browser and app notifications, even if a journalist is nowhere near your media centre or their inbox.
Rapid response
Lookatmedia™
Lookatmedia™ newsrooms include solutions to push messages instantly to journalists via browser and app notifications.
Rapid response
Lookatmedia™
Lookatmedia™ newsrooms include solutions to push messages instantly to journalists via browser and app notifications.
Building a reserve of goodwill and trust
Journalists are trained to be sceptical; however, they are also trained to be curious. They are told to 'follow the story, but when a story is trending, or a deadline is approaching, they may miss out on the real story. Your Lookatmedia™ newsroom was designed to build reserves of the resources journalists need to research and illustrate stories 24/7. It's how your team builds on their media databases while maintaining relationships with media representatives they may never meet. It also allows you to understand your role in the medical space and the role you can play in telling essential stories the public deserves to hear.
Staying on message
Lookatmedia™
Your Lookatmedia™ newsroom empowers your PR team to build reserves of trust and awareness with the media, allowing them to call on that goodwill when needed.
Staying on message
Lookatmedia™
Your Lookatmedia™ newsroom empowers your PR team to build reserves of trust and awareness with the media, allowing them to call on that goodwill when needed.
Supporting a sector in crisis
The medical sector's issue is not new, nor do they seem to be getting better. The public plays a crucial role in driving fundamental changes that benefit both the sector and public health and awareness. An online newsroom like Lookatmedia™ can do more that help you scale your response in a crisis. It can help you maintain your media profile and influence public policy and support for the long term. Whether you're responding to a crisis in emergency departments, age care, decreased funding, public awareness on lifestyle issues impacting health, or announcing medical innovations, the goals are the same; sustain the conversation. Lookatmedia™ is how this happens.
