Storylines

Game on!

Every election cycle is marked by a tech breakthrough. What's this year's?

In the early 60s, we saw John F. Kennedy shine on TV while Nixon faltered before our eyes. Fast forward to Reagan's "Morning in America" ad, and Barack Obama's mastery of social media and small donations. Each election either introduces new communication technology or creatively utilizes existing tech.

Which way is the media going?

Can Digital Asset Management fight fake news?

In today's digital age, the dissemination of information happens at lightning speed, making it imperative for journalists to uphold the highest standards of accuracy and integrity. However, amidst the vast sea of online content, the risk of inadvertently spreading misinformation, or fake news, looms large. Here enters the role of integrated digital asset management (DAM) solutions, offering a beacon of authenticity and reliability for journalists and organizations alike.

Your turn

Politics is Scrabble, not Chess

After watching recent media coverage of a state election and federal budget, I concluded what game most closely represents modern politics, Scrabble.

Look Up!

How to increase your media coverage by 50%

Extensive research and polls conducted over the past year have revealed a crucial factor in capturing journalists' attention and increasing media coverage: providing them with a wide array of visual resources. While various reports and surveys have highlighted journalists' desire for more choice, the impact of this increased choice on their coverage decisions remained unclear. To uncover the truth, we conducted our poll, focusing on the social platform that witnessed the most significant rise in journalists' participation: LinkedIn.

Organization Representative Answering Press Questions and Giving Interview Outside a Parliament, Court or Other Government Building. Press Officer or Businessman Crowded by News Journalists.

Is it true ‘If you’re explaining you’re losing?’

Political pundits often use the phrase, 'If you're explaining, you're losing?' Is this true, or is the sequence of events the problem? Is it better to respond to a political opponent through the media or lead the charge? AA

Working smarter, not longer

Online newsroom software for 24/7 media engagement

If you have an online newsroom that only works when your PR team are available, or have time to engage with the media, then you’re missing opportunities for more positive media coverage.

Don’t bury the headline

How to push bad news off page one

Do you have malignant forces that have aligned to damage your online reputation? Are their nefarious aims pushing all of your good news from the first page of importance organic search results? This phenomenon is impacting many brands, and search engines offer little recourse. There is a way to restore the balance and push bad news off page one of searches, and it begins with Lookatmedia™.

Anywhere, anytime access

A leading destination for journalists

Let’s face it; the media loves a good travel story. The challenge is showing them you have a story to tell. Not just one story, but hundreds or even thousands of stories. With each one offering a unique destination or experience.

The challenge is that hundreds of thousands of tourism destinations around the globe are competing for media attention and exposure. The question is, how do I make my brand stand out from the crowd? The answer is Lookatmedia™.

The way of the dinosaurs

The media has evolved. Has your media strategy?

When Mark Twain was asked about false media reports of his death, he is quoted as saying, “The reports of my death are grossly exaggerated”. Today the same can be said of the media. Although trust has shifted to some degree in the media, most people still get their news from credible media sources, with as many as 65% of people now getting that news from News apps. The media has undergone (and continues to experience) an extensive digital transformation necessary to their survival.