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MORE THAN A SINGLE GREEN

Top 5 Holes in Golf Club PR Strategies

In an era where media presence can make or break a brand, golf clubs are finding themselves at a critical juncture. While the serene landscapes and elite competitions of golf clubs continue to attract a dedicated audience, there's a significant gap in how these clubs leverage media to extend their reach beyond traditional golf enthusiasts. The top five challenges that golf club PR strategies face today are clear, but the solution lies in broadening their media horizons and utilizing advanced tools like the Lookatmedia™ online newsroom to craft compelling visual narratives.

Automated Access

5 Quick Wins for Automotive Brands with Lookatmedia™

The complexity of today's media ecosystem presents both challenges and opportunities for automotive brands. The challenge lies in navigating an environment where brands need to convey messages beyond standard product PR. The opportunity is to connect with audiences in ways that clearly define your credentials as a good corporate citizen, creating brand value, driving vehicle sales, and enhancing shareholder value. With that in mind, here are 5 instant wins for automotive brands with Lookatmedia™:

Crisis Hits Home

Online Newsrooms are essential in Automotive PR crises

In an era where the public sources news from both traditional and emerging media, including social media, automotive companies must rethink how they handle crises swiftly and effectively. The last three years have seen industry giants like Volkswagen, Tesla, Toyota, and Subaru navigating significant PR challenges. These examples underscore the necessity for a robust, next-generation online newsroom equipped with an integrated Digital Asset Management (DAM) system, enabling 24/7 secure self-service for journalists.
Here’s how a branded online newsroom with an integrated DAM could have helped with the PR response to each of these high-profile crises:

EXISTENTIAL THREATS NEED NEW SOLUTIONS

Automotive brands battle Fake News to protect reputation

Fake news can wreak havoc on an automotive brand's reputation. False reports about vehicle defects, safety concerns, or unethical business practices spread rapidly, leading to consumer distrust and tarnishing the brand's image. For instance, a viral fake news story alleging a major recall due to safety issues can cause widespread panic among consumers, severely impacting sales and damaging the brand's credibility.

DANGEROUS ERA OF AI-DRIVEN MISINFORMATION

Misinformation & Disinformation in Healthcare

In the wake of COVID-19, healthcare faces significant communication challenges, especially with the rise of AI-generated fake images and videos. The three most pressing issues are misinformation and disinformation, trust and credibility, and crisis communication.

MORE CONNECTED. LESS AWARE.

Younger Adults More Vulnerable to Fake News Than Older Generations

A recent University of Cambridge survey of 8,000 participants, conducted over two years in collaboration with polling organization YouGov, has uncovered startling insights into Americans' ability to identify fake news. The findings challenge preconceived notions about who is most susceptible to online misinformation, offering a wake-up call to public relations professionals.

F+

Responding in the media to chaos on campus

In 2024, there have been several high-profile instances where college deans failed to take charge or make their stance clear on pressing issues, leading to significant student protests. Here are three notable examples:

Game on!

Every election cycle is marked by a tech breakthrough. What's this year's?

In the early 60s, we saw John F. Kennedy shine on TV while Nixon faltered before our eyes. Fast forward to Reagan's "Morning in America" ad, and Barack Obama's mastery of social media and small donations. Each election either introduces new communication technology or creatively utilizes existing tech.

Which way is the media going?

Can Digital Asset Management fight fake news?

In today's digital age, the dissemination of information happens at lightning speed, making it imperative for journalists to uphold the highest standards of accuracy and integrity. However, amidst the vast sea of online content, the risk of inadvertently spreading misinformation, or fake news, looms large. Here enters the role of integrated digital asset management (DAM) solutions, offering a beacon of authenticity and reliability for journalists and organizations alike.