![DANGEROUS ERA OF AI-DRIVEN MISINFORMATION](/sites/default/files/lookatmedam/101790-4.jpg)
DANGEROUS ERA OF AI-DRIVEN MISINFORMATION
Maksim Tkachenko
We're entering a perilous era where AI-generated images and videos amplify misinformation in media and social platforms.
In the wake of COVID-19, healthcare faces significant communication challenges, especially with the rise of AI-generated fake images and videos. The three most pressing issues are misinformation and disinformation, trust and credibility, and crisis communication.
Act 1: The Misinformation Surge
Hydroxychloroquine Controversy
During the early stages of the pandemic, misinformation about hydroxychloroquine as a potential cure spread like wildfire. Dr. Stella Immanuel, a Houston-based physician, gained significant attention after promoting hydroxychloroquine in a viral video. This led to a surge in patient demand for the drug, despite insufficient evidence of its efficacy and potential harmful side effects. The controversy not only fueled public misinformation but also brought professional scrutiny and polarized opinions about Dr. Immanuel's credibility and practice.
![FAKE NEWS FROM TRUSTED SOURCES](https://s3.ap-southeast-2.amazonaws.com/prod-lam7-order/7077/423/103364-4.jpg?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=AKIAVAP6CEHUYZZF4EP4%2F20240525%2Fap-southeast-2%2Fs3%2Faws4_request&X-Amz-Date=20240525T215859Z&X-Amz-Expires=3600&X-Amz-Signature=b1baa4798491866fd25cbe346917f2b5e2c1882bcafc362d15eaf8346928d21d&X-Amz-SignedHeaders=host&response-content-disposition=attachment&response-content-type=application%2Foctet-stream%3B%20charset%3Dutf-8&x-id=GetObject)
FAKE NEWS FROM TRUSTED SOURCES
DisobeyArt
The fight against fake news becomes harder when it originates from what should be trusted sources.
![FAKE NEWS FROM TRUSTED SOURCES](https://s3.ap-southeast-2.amazonaws.com/prod-lam7-order/7077/423/103364-4.jpg?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=AKIAVAP6CEHUYZZF4EP4%2F20240525%2Fap-southeast-2%2Fs3%2Faws4_request&X-Amz-Date=20240525T215859Z&X-Amz-Expires=3600&X-Amz-Signature=b1baa4798491866fd25cbe346917f2b5e2c1882bcafc362d15eaf8346928d21d&X-Amz-SignedHeaders=host&response-content-disposition=attachment&response-content-type=application%2Foctet-stream%3B%20charset%3Dutf-8&x-id=GetObject)
FAKE NEWS FROM TRUSTED SOURCES
DisobeyArt
The fight against fake news becomes harder when it originates from what should be trusted sources.
Act 2: Erosion of Trust
Vaccine Hesitancy and Dr. Peter Hotez
Dr. Peter Hotez, a prominent vaccine scientist, has faced relentless challenges in maintaining public trust and credibility. The proliferation of anti-vaccine propaganda, including AI-generated content that distorts his statements and research, has severely undermined his efforts to promote vaccination. These attacks have not only led to personal threats but also increased skepticism among certain segments of the population, complicating public health initiatives.
![INSIDIOUS ANTI-VACCINE PROPAGANDA](https://s3.ap-southeast-2.amazonaws.com/prod-lam7-order/7077/424/100796-4.jpg?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=AKIAVAP6CEHUYZZF4EP4%2F20240525%2Fap-southeast-2%2Fs3%2Faws4_request&X-Amz-Date=20240525T215944Z&X-Amz-Expires=3600&X-Amz-Signature=477e05dd39ea8fd90ea2237815e3f1b8a1ca1730d5d7457ea50213dc2c042292&X-Amz-SignedHeaders=host&response-content-disposition=attachment&response-content-type=application%2Foctet-stream%3B%20charset%3Dutf-8&x-id=GetObject)
INSIDIOUS ANTI-VACCINE PROPAGANDA
peterschreiber.media
Anti-vaccine propaganda is increasingly insidious, exposing the most vulnerable to preventable diseases.
![INSIDIOUS ANTI-VACCINE PROPAGANDA](https://s3.ap-southeast-2.amazonaws.com/prod-lam7-order/7077/424/100796-4.jpg?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=AKIAVAP6CEHUYZZF4EP4%2F20240525%2Fap-southeast-2%2Fs3%2Faws4_request&X-Amz-Date=20240525T215944Z&X-Amz-Expires=3600&X-Amz-Signature=477e05dd39ea8fd90ea2237815e3f1b8a1ca1730d5d7457ea50213dc2c042292&X-Amz-SignedHeaders=host&response-content-disposition=attachment&response-content-type=application%2Foctet-stream%3B%20charset%3Dutf-8&x-id=GetObject)
INSIDIOUS ANTI-VACCINE PROPAGANDA
peterschreiber.media
Anti-vaccine propaganda is increasingly insidious, exposing the most vulnerable to preventable diseases.
Act 3: Crisis Communication Breakdown
The Italian COVID-19 Outbreak and Dr. Roberto Burioni
During the COVID-19 outbreak in Italy, Dr. Roberto Burioni, a well-known virologist, grappled with crisis communication. Fake news and AI-generated videos spread false information about the virus's origins, treatment, and severity, creating confusion and panic. This misinformation made it extremely difficult for Dr. Burioni to convey accurate health information and guidelines. Despite his efforts to debunk myths and provide clear, science-based communication, the rapid spread of false information continuously undermined his work.
![WIDESPREAD FAKE NEWS SHARING](https://s3.ap-southeast-2.amazonaws.com/prod-lam7-order/7077/425/101797-4.jpg?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=AKIAVAP6CEHUYZZF4EP4%2F20240525%2Fap-southeast-2%2Fs3%2Faws4_request&X-Amz-Date=20240525T220030Z&X-Amz-Expires=3600&X-Amz-Signature=759a1c768430381f68c95c9e8cf69221afe5cb73141824d47759f697dd212adf&X-Amz-SignedHeaders=host&response-content-disposition=attachment&response-content-type=application%2Foctet-stream%3B%20charset%3Dutf-8&x-id=GetObject)
WIDESPREAD FAKE NEWS SHARING
stefanamer
Research shows most people have fallen for fake news and willingly share it.
![WIDESPREAD FAKE NEWS SHARING](https://s3.ap-southeast-2.amazonaws.com/prod-lam7-order/7077/425/101797-4.jpg?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=AKIAVAP6CEHUYZZF4EP4%2F20240525%2Fap-southeast-2%2Fs3%2Faws4_request&X-Amz-Date=20240525T220030Z&X-Amz-Expires=3600&X-Amz-Signature=759a1c768430381f68c95c9e8cf69221afe5cb73141824d47759f697dd212adf&X-Amz-SignedHeaders=host&response-content-disposition=attachment&response-content-type=application%2Foctet-stream%3B%20charset%3Dutf-8&x-id=GetObject)
WIDESPREAD FAKE NEWS SHARING
stefanamer
Research shows most people have fallen for fake news and willingly share it.
Combatting Misinformation and Disinformation
The spread of false information, including fake news and AI-generated content, undermines public trust and creates confusion about health guidelines and treatments. Lookatmedia™ newsroom offers a robust platform for healthcare organizations to create articles and publish research materials. This resource center acts as a 'central source of truth' to engage the media as allies in fighting misinformation and disinformation narratives.
![YOUNG ADULTS AND FAKE NEWS](https://s3.ap-southeast-2.amazonaws.com/prod-lam7-order/7077/426/1004136-4.jpg?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=AKIAVAP6CEHUYZZF4EP4%2F20240525%2Fap-southeast-2%2Fs3%2Faws4_request&X-Amz-Date=20240525T220126Z&X-Amz-Expires=3600&X-Amz-Signature=4b76680cb9cf305b975e685939b5eab9d2c0cb63f771bdea33490d7b4f19323c&X-Amz-SignedHeaders=host&response-content-disposition=attachment&response-content-type=application%2Foctet-stream%3B%20charset%3Dutf-8&x-id=GetObject)
YOUNG ADULTS AND FAKE NEWS
Stephen Plaster
Recent studies reveal 62% of people aged 18-29 can't recognize fake news, and 50% believe AI-generated content.
![YOUNG ADULTS AND FAKE NEWS](https://s3.ap-southeast-2.amazonaws.com/prod-lam7-order/7077/426/1004136-4.jpg?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=AKIAVAP6CEHUYZZF4EP4%2F20240525%2Fap-southeast-2%2Fs3%2Faws4_request&X-Amz-Date=20240525T220126Z&X-Amz-Expires=3600&X-Amz-Signature=4b76680cb9cf305b975e685939b5eab9d2c0cb63f771bdea33490d7b4f19323c&X-Amz-SignedHeaders=host&response-content-disposition=attachment&response-content-type=application%2Foctet-stream%3B%20charset%3Dutf-8&x-id=GetObject)
YOUNG ADULTS AND FAKE NEWS
Stephen Plaster
Recent studies reveal 62% of people aged 18-29 can't recognize fake news, and 50% believe AI-generated content.
Building Trust and Credibility
Maintaining public trust and ensuring the credibility of healthcare institutions becomes increasingly difficult when fake images and videos can easily be mistaken for genuine content. Lookatmedia™ has the world’s best Digital Asset Management solution at its core, allowing journalists to securely access and download verifiable, pre-approved, and media-compliant images and videos. This capability helps push back against narratives powered by AI-generated fake imagery.
![BUILDING TRUST IN HEALTHCARE](https://s3.ap-southeast-2.amazonaws.com/prod-lam7-order/7077/427/100982-4.jpg?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=AKIAVAP6CEHUYZZF4EP4%2F20240525%2Fap-southeast-2%2Fs3%2Faws4_request&X-Amz-Date=20240525T220215Z&X-Amz-Expires=3600&X-Amz-Signature=9afd0779d5a156647d08843e6a4c06c20a5f7607c7a6710a5b6ac2f058658c12&X-Amz-SignedHeaders=host&response-content-disposition=attachment&response-content-type=application%2Foctet-stream%3B%20charset%3Dutf-8&x-id=GetObject)
BUILDING TRUST IN HEALTHCARE
Rawpixel
Healthcare decisions are critical. Trust with patients and families is vital for their health support.
![BUILDING TRUST IN HEALTHCARE](https://s3.ap-southeast-2.amazonaws.com/prod-lam7-order/7077/427/100982-4.jpg?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=AKIAVAP6CEHUYZZF4EP4%2F20240525%2Fap-southeast-2%2Fs3%2Faws4_request&X-Amz-Date=20240525T220215Z&X-Amz-Expires=3600&X-Amz-Signature=9afd0779d5a156647d08843e6a4c06c20a5f7607c7a6710a5b6ac2f058658c12&X-Amz-SignedHeaders=host&response-content-disposition=attachment&response-content-type=application%2Foctet-stream%3B%20charset%3Dutf-8&x-id=GetObject)
BUILDING TRUST IN HEALTHCARE
Rawpixel
Healthcare decisions are critical. Trust with patients and families is vital for their health support.
Responding Faster and More Effectively to Crisis Communication
Effectively communicating during health crises is crucial when AI-generated content can rapidly spread false narratives. Lookatmedia™ online newsroom facilitates content indexing directly to Google News and Apple News, and pushes breaking news messages to journalists' devices. It provides a 24/7 resource for journalists, accelerating the dissemination of accurate information into the public arena and enhancing existing communications and PR activities.
By addressing these three critical areas, Lookatmedia™ empowers healthcare organizations to combat misinformation, build trust, and respond swiftly and effectively during crises.
![RAPID SPREAD OF FAKE NEWS](https://s3.ap-southeast-2.amazonaws.com/prod-lam7-order/7077/428/100304-4.jpg?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=AKIAVAP6CEHUYZZF4EP4%2F20240525%2Fap-southeast-2%2Fs3%2Faws4_request&X-Amz-Date=20240525T220305Z&X-Amz-Expires=3600&X-Amz-Signature=93c1f1ef246a950d6b01f7a30c9f6517cd901bf355aa1930b12730320d74a819&X-Amz-SignedHeaders=host&response-content-disposition=attachment&response-content-type=application%2Foctet-stream%3B%20charset%3Dutf-8&x-id=GetObject)
RAPID SPREAD OF FAKE NEWS
FiledIMAGE
Fake news spreads six times faster than real news. Lookatmedia™ accelerates crisis response and helps journalists tell the full story.
![RAPID SPREAD OF FAKE NEWS](https://s3.ap-southeast-2.amazonaws.com/prod-lam7-order/7077/428/100304-4.jpg?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=AKIAVAP6CEHUYZZF4EP4%2F20240525%2Fap-southeast-2%2Fs3%2Faws4_request&X-Amz-Date=20240525T220305Z&X-Amz-Expires=3600&X-Amz-Signature=93c1f1ef246a950d6b01f7a30c9f6517cd901bf355aa1930b12730320d74a819&X-Amz-SignedHeaders=host&response-content-disposition=attachment&response-content-type=application%2Foctet-stream%3B%20charset%3Dutf-8&x-id=GetObject)
RAPID SPREAD OF FAKE NEWS
FiledIMAGE
Fake news spreads six times faster than real news. Lookatmedia™ accelerates crisis response and helps journalists tell the full story.