Look Up!

Look Up!

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Elevate Your Media Relations with Lookatmedia™ Online Newsrooms

#PRTips #PublicRelations #Breakingnews #journalism #photography #newsroom #lookatmedia

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Look Up!
9 months ago

How to increase your
media coverage by 50%

#PRTips #PublicRelations #Breakingnews #journalism #photography #newsroom #lookatmedia

By Craig Harris

Look Up!

Getty Images/iStockphoto

Elevate Your Media Relations with Lookatmedia™ Online Newsrooms

#PRTips #PublicRelations #Breakingnews #journalism #photography #newsroom #lookatmedia

Extensive research and polls conducted over the past year have revealed a crucial factor in capturing journalists' attention and increasing media coverage: providing them with a wide array of visual resources. While various reports and surveys have highlighted journalists' desire for more choice, the impact of this increased choice on their coverage decisions remained unclear. To uncover the truth, we conducted our poll, focusing on the social platform that witnessed the most significant rise in journalists' participation: LinkedIn.

What you didn't know

Across multiple journalist groups, we asked: "Would you be more likely to cover a story if provided with a pre-approved library of images and videos to create your visual narratives?" The responses varied slightly among different groups, but most answered with a resounding "yes." This pivotal poll provided valuable insights into the transformative potential of offering journalists a comprehensive collection of visual assets.

Media Relation 2023 and beyond

Lookatmedia™

Newsrooms have an increasingly vital role in media relations success. It is essential to offer journalists the ability to choose their own images and videos for specific channels on high-resolution screens.

#PRTips #PublicRelations #Breakingnews #journalism #photography #newsroom #lookatmedia

Media Relation 2023 and beyond

Lookatmedia™

Newsrooms have an increasingly vital role in media relations success. It is essential to offer journalists the ability to choose their own images and videos for specific channels on high-resolution screens.

#PRTips #PublicRelations #Breakingnews #journalism #photography #newsroom #lookatmedia

When using any content from this media centre, you must include an attribution for the content creator. Select "I Understand" to proceed to download this video.

Old news, to some

While these results may not surprise the experts or us at Muck Rack, they underscore the significance of visual elements in making stories shareable. According to the Muck Rack 2023 State of Journalism report, when asked about the factors that make a story shareable, 69% of journalists responded with "subject connected to a trending story," followed closely by 63% who highlighted "contains an image or infographic." An additional 24% emphasized the importance of videos. The more you delve into this subject, the clearer it becomes that incorporating a professional image and video management solution into your online newsroom is a decisive factor in determining the success of your media strategy.

The power of professional image management

Getty Images/iStockphoto

In the digital age, captivating news is experienced on high-resolution screens. Let journalists curate visuals for an immersive encounter. Harness Lookatmedia™ for an engaging media experience.

#PRTips #PublicRelations #Breakingnews #journalism #photography #newsroom #lookatmedia

The power of professional image management

The power of professional image management

Getty Images/iStockphoto

In the digital age, captivating news is experienced on high-resolution screens. Let journalists curate visuals for an immersive encounter. Harness Lookatmedia™ for an engaging media experience.

#PRTips #PublicRelations #Breakingnews #journalism #photography #newsroom #lookatmedia

When using any content from this media centre, you must include an attribution for the content creator. Select "I Understand" to proceed to download this image.

Addressing the Needs of Today's Journalists

Today's Journalists often cover multiple beats, possess national coverage, and work across online, print, and broadcast platforms. With such diverse responsibilities, the demand for a wide range of visual resources is paramount for PR teams and the organizations they represent. Lookatmedia™ stands out as the only online newsroom solution on the market with an enterprise-level digital asset management solution at its core. By embracing Lookatmedia™, you can significantly increase your chances of garnering positive media coverage and future-proof your online newsroom.

Adapt to Changing Needs

Getty Images/iStockphoto

Diminishing returns on media pitches? Lookatmedia™ online newsrooms respond to evolving journalist needs, ensuring your media relations stay effective and impactful.

#PRTips #PublicRelations #Breakingnews #journalism #photography #newsroom #lookatmedia

Adapt to Changing Needs

Adapt to Changing Needs

Getty Images/iStockphoto

Diminishing returns on media pitches? Lookatmedia™ online newsrooms respond to evolving journalist needs, ensuring your media relations stay effective and impactful.

#PRTips #PublicRelations #Breakingnews #journalism #photography #newsroom #lookatmedia

When using any content from this media centre, you must include an attribution for the content creator. Select "I Understand" to proceed to download this image.

A Break from the Status Quo

If you are eager to enhance your media coverage and maximize the impact of your online newsroom, Lookatmedia™ is where you should start. Empower journalists with an extensive library of visual assets and witness its transformative effects on your media strategy. With Lookatmedia™, you can meet journalists' demands and ensure your stories receive the attention they deserve in today's diverse media landscape.

Surprise and Delight

Getty Images/iStockphoto

Crafting the correct visual narrative with Lookatmedia™ can make a remarkable difference in media coverage. Experience the solution that delivers captivating stories for journalists and audiences alike.

#PRTips #PublicRelations #Breakingnews #journalism #photography #newsroom #lookatmedia

Surprise and Delight

Surprise and Delight

Getty Images/iStockphoto

Crafting the correct visual narrative with Lookatmedia™ can make a remarkable difference in media coverage. Experience the solution that delivers captivating stories for journalists and audiences alike.

#PRTips #PublicRelations #Breakingnews #journalism #photography #newsroom #lookatmedia

When using any content from this media centre, you must include an attribution for the content creator. Select "I Understand" to proceed to download this image.