Storylines

FLEX YOUR PR MUSCLES

Extending the reach and power of your PR department

You work your PR department hard enough. Do you expect them to be at their best 24/7? Lookatmedia™ centre was designed to do much heavy lifting for your PR team and provide the media with secure access to 24/7/365-day news, stories, images, and videos.

2.2 B PEOPLE GLOBALLY STILL DON’T HAVE ACCESS TO SAFE DRINKING WATER

Are you getting enough exposure for your community outreach?

Your community outreach programs are not just important to the communities in which you operate; they also play a broader role in how you are perceived in public and by key decision-makers. Many resource companies don’t get the media exposure they deserve around these activities. Lookatmedia™ can help.

Driving destination shopping

Top 5 reasons to embrace the listicle

You don’t always have to be the lead in the media. Sometimes it’s OK (or even good) to share the limelight. Listicles are a great example of this.

Colorful display of sweaters on shelf in store

Bricks and media

Although your online sales are on the ascendancy, most of your sales still depend on your bricks and mortar presence. The media are still essential partners in reminding the public why they love visiting those stores.

UNBOXING THE LATEST

Unboxing your Lookatmedia™ centre

Who would have thought that unboxing videos and images would become a ‘thing’? Who could have imagined millions of views for content that captures the joy and surprise (and sometimes confusion) of what it’s like as a consumer of taking a product out and setting it up? Well, if you are excited by what comes in the box of your new large screen TV, then you’re going to love this!

Releasing the power of your collections

Reanimate your image libraries

Museums, galleries, and other cultural institutions have rich veins of original images and video collections underutilised. They are particularly undervalued in a media relations sense. Lookatmedia™ can breathe new life into these collections and media profiles.

Stop shouting and have a conversation

How to engage with journalists to get the best coverage

Where do you get your news? If you’re like most people, it’s now online. The dramatic transition to online sources of news is a product of the attention economy. People have limited time, and they value ease of access to news. They want news when and where they want it. This behaviourally change also impacts how journalist research and create content.

Take charge of the public policy debate

Promoting public policy solutions through the media

Governments don’t need a consensus on public policy solutions to be successful. With every policy change, there will be winners and losers. The key to effective public policy changes is demonstrating that the changes are for the public good.

A CHANGE IS GONNA COME

“Good trouble, necessary trouble”

American statesman, civil rights activist and congressman John Lewis often said it was important to engage in "good trouble, necessary trouble" to achieve change. His non-violence protest and action legacy made him an icon of the civil rights movement and ensured he was re-elected to congress 16 times.