Storylines

A newsroom solution that makes everyone happy

Online newsroom with a DAM

Newsroom solutions without advanced digital asset management capabilities belong in archives. They were a product of an era before social media and hi-resolution screens on devices. Journalists, the media and influencers place as much importance on sharing stories with visual content as they share trending storylines. A newsroom solution without the capabilities of allowing the media to discover their images and videos is simply redundant technology.

Bridging the gaps

Are journalists failing you, or are you failing journalists?

In a recent survey of journalists, 61% agreed with the statement that “The way most companies share information with the media is out of date”. That statement alone clearly indicates that journalists believe that companies are failing them.

Engage in the climate conversation

Does the media understand your climate response ?

As Aristotle once observed, nature abhors a vacuum. This is true in our responses to climate and the conversations we choose to have in the media. Most of what we see in the news about the resource sector on climate change is overwhelmingly negative. Is the public getting the whole story, or are the absence of conversations with the media from the sector creating a vacuum other voices are filling? Is it time for more positive voices from the resource sector to fill the void?

Direct action on climate change

A negative approach to climate change worth embracing

The team at Lookatmedia™ view climate change in the most negative of ways. We don’t aim to reduce our carbon emission to neutral by 2030, we’ve made our (and your) media centres carbon negative today and in perpetuity. How? For every article posted on any Lookatmedia™ centre, we commit to planting a tree.

NOT A NET ZERO SUM GAME

Turning carbon-negative into a positive

Increasingly the public is turning to business to lead the way in climate change action. This existential threat to our survival has the public's and media’s attention. They’re all demanding the organisations whose products and services they use, who they work with (and work for) demonstrate their ecological and social credentials.

EXPAND YOUR REACH AND ACCESS TO THE MEDIA

More connections, more often

‘More connections, more often’ is a promise made by many transport brands. It’s a proven way of expressing why you choose one provider and one form of transport over another. It’s also an insight into the potential of Lookatmedia™.

The impact of Science deniers on public health

How to talk to science deniers

As professionals whose very existence is based on proven and repeatable evidence, it isn’t easy to comprehend that people choose to deny the basis of everything that drives our modern lives: Science.

Loading container ships at the port of Hamburg

Reputational management and repair

The rule of thumb with the media is that if you’re not telling your story, then someone else will. When things have gone wrong, this rule is amplified tenfold. As they say in newsroom’s, ‘if it bleeds, it leads’. If your transport brand is at risk of being damaged or wholly undermined through the media, you need ways to get out in front of the story. Your need Lookatmedia™ centre is one such way.

US Capitol Building

The role of media exposure in building trust in government

We are experiencing an ‘infodemic which is driving mistrust in governments worldwide. With such a rising tide of misinformation, governments and government institutions need to become much more active in the media to rebuild trust with the public. Lookatmedia™ can support you with this mandate.