Storylines

Retargeting journalists

Retargeting journalists

Increased visibility in the media leads to more opportunities to build your organisation's profile and reputation through earned media sources. Your Lookatmedia™ centre is optimised to attract and capture more journalists and media groups; however, we believe there is even more you can do in this competitive space.

Thought leaders’ symbiotic relationship with the media

Thought leaders live here

Those who are thought of as thought leaders don’t live in caves. They live in public perception. Public perception of thought leaders is crafted more through the media than any other source. Your blog and social media may help, but PR and media relations have the biggest impact.

Fit for purpose

Which type of journalist is best to tell your story

We can break down journalists into four distinct types: The Storyteller, the Newshound, the Provocateur, and the Systems Analyst. Your goal is to find which kind of journalist is best suited to tell your story and create content that fits their needs. Here’s a brief explanation of each type.

PR event promotion
20 Oct - 20 Nov

PR event promotions

Whereas the purpose of PR events may vary, they all have the common goal of increasing awareness and positive exposure. Whereas social media is playing an increasingly important role in the exposure of these events, media coverage is still considered the most important goal.

Breaking News

Journalists check your ticker for a pulse

The dynamism of the design of your media centre or newsroom sends a clear message to the media: does this brand have a pulse?

The logistics of a successful press conference
8 Nov - 9 Nov

Before and after the press conference

Live press conferences are an effective strategy when you have big news to announce. However, it’s becoming progressively more challenging logistically. Lookatmedia™ provides your PR teams with a feature that simplifies the logistics and improves outcomes of press conferences.

Instant news and updates notifications

Need more direct ways to connect with journalists than email?

PR professionals will tell you that the most effective way to get journalists' attention is with a phone call or personalised email. But what if there was an easier, more direct way of connecting with journalists?

We need a change

How confident are brands in their PR?

The ‘State of PR 2021’ Muck Rack survey found that 82% of brands expressed confidence in their PR strategies, yet nearly half said their biggest challenge during COVID was getting coverage in the news cycle. There’s clearly a gap between the potential of PR strategies and the daily realities of PR professionals. Lookatmedia™ was designed to bridge those gaps.

Where you stand

Staying on mission and message

While you may feel a political football at times, the role your organisation plays in society is on the ascendancy. Your mission is endless. The resources you have to promote it are not. You need the most efficient way to get the message of your mission out to the public. Lookatmedia™ is how you do it.