The logistics of a successful press conference
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Lookatmedia™ simplifies the process of arranging press conferences and what happens after.
Live press conferences are an effective strategy when you have big news to announce. However, it’s becoming progressively more challenging logistically. Lookatmedia™ provides your PR teams with a feature that simplifies the logistics and improves outcomes of press conferences.
Before the press conference
You need a solution that helps you manage invites to a press conference and manage the resources required by journalists to bring your story into the public arena. Lookatmedia™ includes features to manage many of the logistics of organising communications before a press conference.
Save the date for press conferences
Journalists and production crews are not sitting by the phone waiting for your call. They have many news opportunities on any given day. Your press conference is just one. Lookatmedia™ allows you to promote a coming press conference to journalists by providing an ‘Event’ article in your new media centre. Events content in Lookatmedia™ allows journalists to add specific events directly to their calendars. It also provides your PR team with the opportunity to seed interest with illustrated stories.
‘Save the date’
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Lookatmedia™ has a feature that allows journalists to click on the date of an event in your media centre to instantly add it to their calendars.
‘Save the date’
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Lookatmedia™ has a feature that allows journalists to click on the date of an event in your media centre to instantly add it to their calendars.
Other events
Once on your Events mini home page, journalists can search for other coming events, as well as start their deeper content discovery journeys. They can click to add any future event directly to their calendars, allowing you to lock in media interest months in advance.
Virtual press conferences
Over the past two years, more organisations have moved towards virtual press conferences. While more accessible, this trend prevents journalists from shooting video footage of the event. Lookatmedia™ provides your team with an opportunity to make video content available in your media centre, with derivatives automatically optimised for everything from broadcast to print, digital and social channels.
Expanding the reach and impact of virtual press conferences
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Virtual press conferences are growing in popularity. Lookatmedia™ allows you increase participation and amplify the impact of virtual press conferences in the media.
Expanding the reach and impact of virtual press conferences
Getty Images/iStockphoto
Virtual press conferences are growing in popularity. Lookatmedia™ allows you increase participation and amplify the impact of virtual press conferences in the media.
After the press conference
Lookatmedia provides features to create content in advance and automatically release it on specific publishing dates. This, and the following features, provide you with many options to continue to maintain your profile in the media for longer.
Media packs
Lookatmedia makes it simple for your team to create suggested media packs and add them to articles and media releases. Unlike other ways of managing media packs, Lookatmedia™ also allows journalists to expand on suggested content with secure access to other images and videos in your pre-approved media collection.
Pack it up
Media Packs or Media Kits are a staple of press conferences. Lookatmedia™ makes it easier to create and distribute these packages to those in attendance at press conferences and those who did not attend.
Pack it up
Media Packs or Media Kits are a staple of press conferences. Lookatmedia™ makes it easier to create and distribute these packages to those in attendance at press conferences and those who did not attend.
Other news
Once in your new Lookatmedia™ centre, journalists find it simple to find and navigate other news stories, reminding them why it’s important to stay connected with your brand.
Backstories and evergreen content
Most of the stories you want to promote are not the latest news, but they are newsworthy. Lookatmedia makes it simple to create multiple media pitches and make them easily discoverable through the most critical sources journalists use to discover new story ideas.
Opt-in instant news updates
Lookatmedia provides a feature that allows you to push breaking news, alerts, and new story notifications directly into the hands of journalists around the globe, without them even having to register in your database.
Stats and facts
Add reports, stats, and facts to your media centre quickly, so journalists can do all the research they need without leaving. Build a resource library of content over time to facilitate better and deeper research capabilities.
FAQs
Journalists engaging with your brand and PR team will have many of the same questions that can be more efficiently managed through your Lookatmedia™ FAQs section.
Continuing the conversation
Lookatmedia™ is designed to help keep the conversation going long after the press conference has faded from memory. It is designed to manage both the urgent and important roles of PR in your organisation. It's how you engage with journalists in ways that keep the conversation fresh.
