Newsworthy

Leverage Your Thought Leaders

Visual Narratives: The New Frontier for Business & Finance PR

Journalists, podcasters, influencers and bloggers are inundated with information; traditional press releases alone are no longer enough to capture attention. For business and finance PR teams, the rise of digital media and fragmented news consumption has created a new imperative: visual narratives.

Americans are inundated with visuals.

Americans Tune Out News. Smart Brands Tune In

A decade ago, more than half of Americans said they followed the news “all or most of the time.”
Today, that number has fallen to just 38%, according to Pew Research. Even more telling, younger audiences are increasingly getting their headlines not from newsrooms, but from influencers and short social clips.
It’s not that people have stopped consuming news. They’re just consuming it differently, in fragments, on mobile, and across platforms that rarely credit or even connect back to the original source. For communicators, that’s a major problem: fewer traditional journalists to pitch, more fragmented audiences to reach, and endless content competing for seconds of attention.

Believe what you see

Why Visual Narratives Matter More to the Media Than Ever Before

Audiences are consuming more images and video content daily than ever before. Recent data indicates that the average American is exposed to thousands of visual stimuli each day, from social media posts to streaming video and digital ads. While traditional written content remains important, the surge of visual media is reshaping how news is reported, absorbed, and remembered.

This way up

The press release Isn’t dead, it just needed a smarter home

As newsrooms face tighter deadlines and shrinking teams, the traditional PR pitch often falls flat. But the story doesn’t end when a journalist skips the email. Increasingly, they’re finding stories through search, not just inboxes.
That’s where Lookatmedia™ steps in, a digital media center and content management platform that turns every press release into a long-term, discoverable asset.

9/11 NEVER FORGET Mobile Exhibit, Illinois
17 May

9/11 NEVER FORGET Mobile Exhibit to Visit Lake County

On May 17, 2025, the 9/11 NEVER FORGET Mobile Exhibit will stop at Gurnee Mills Mall in Gurnee, IL, as part of the Lake County First Responders Expo & Car Show. From 11:00 am to 6:00 pm, visitors can explore an interactive, 1,100-square-foot tribute to the lives lost on 9/11.

Manhattan skyline
10 May

Tunnel to Towers 5K Run & Walk Hits Ripley, WV

On May 10, 2025, Ripley, West Virginia, will host its Tunnel to Towers 5K Run & Walk at the Ripley Court House Gazebo. Starting at 10:00 am, the event invites runners and walkers to honor the sacrifices of first responders and military heroes.

Firefighter
8 May

9/11 NEVER FORGET Mobile Exhibit Heads to Rosemont

On May 8, 2025, the 9/11 NEVER FORGET Mobile Exhibit will visit Parkway Bank Park in Rosemont, IL, for a private event. This high-tech, 83-foot tractor-trailer transforms into a 1,100-square-foot exhibit, offering an interactive and educational tribute to those who lost their lives on September 11, 2001.

Run for the lives of others
4 May

Tunnel to Towers 5K Run & Walk Returns to Indianapolis

On May 4, 2025, Indianapolis will welcome the Tunnel to Towers 5K Run & Walk at White River State Park. Starting at 9:00 am, the event will unite the community in honoring those who made the ultimate sacrifice on 9/11 and beyond.

CopyDeskAI teleprompter script editing
28 Apr

Texas Hero Golf Classic Tees Off in Montgomery

On April 28, 2025, Montgomery, Texas, will host the Texas Hero Golf Classic at April Sound Country Club. This event, part of the Tunnel to Towers National Golf Series, is dedicated to honoring the heroism of first responders and military personnel.