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Newsworthy

This way up

The press release Isn’t dead, it just needed a smarter home

As newsrooms face tighter deadlines and shrinking teams, the traditional PR pitch often falls flat. But the story doesn’t end when a journalist skips the email. Increasingly, they’re finding stories through search, not just inboxes.
That’s where Lookatmedia™ steps in, a digital media center and content management platform that turns every press release into a long-term, discoverable asset.

Smart Media Centers turn Press Releases into powerful story starters

Getting a press release noticed is hard. Getting it covered is even harder. But organizations that invest in modern, centralized Media Centers with integrated digital asset management are dramatically improving their earned media performance, turning passive announcements into active story starters.
Earned media, unpaid, third-party coverage in trusted outlets, is still one of the most powerful ways to build credibility, drive awareness, and influence public perception. But the traditional press release no longer cuts it. Journalists are time-poor, and inboxes are crowded with templated pitches and buried attachments. The friction between newsroom interest and actual coverage is growing.
The solution? Make it easier for journalists to say yes.

9/11 NEVER FORGET Mobile Exhibit, Illinois
17 May

9/11 NEVER FORGET Mobile Exhibit to Visit Lake County

On May 17, 2025, the 9/11 NEVER FORGET Mobile Exhibit will stop at Gurnee Mills Mall in Gurnee, IL, as part of the Lake County First Responders Expo & Car Show. From 11:00 am to 6:00 pm, visitors can explore an interactive, 1,100-square-foot tribute to the lives lost on 9/11.

Manhattan skyline
10 May

Tunnel to Towers 5K Run & Walk Hits Ripley, WV

On May 10, 2025, Ripley, West Virginia, will host its Tunnel to Towers 5K Run & Walk at the Ripley Court House Gazebo. Starting at 10:00 am, the event invites runners and walkers to honor the sacrifices of first responders and military heroes.

Firefighter
8 May

9/11 NEVER FORGET Mobile Exhibit Heads to Rosemont

On May 8, 2025, the 9/11 NEVER FORGET Mobile Exhibit will visit Parkway Bank Park in Rosemont, IL, for a private event. This high-tech, 83-foot tractor-trailer transforms into a 1,100-square-foot exhibit, offering an interactive and educational tribute to those who lost their lives on September 11, 2001.

Run for the lives of others
4 May

Tunnel to Towers 5K Run & Walk Returns to Indianapolis

On May 4, 2025, Indianapolis will welcome the Tunnel to Towers 5K Run & Walk at White River State Park. Starting at 9:00 am, the event will unite the community in honoring those who made the ultimate sacrifice on 9/11 and beyond.

CopyDeskAI teleprompter script editing
28 Apr

Texas Hero Golf Classic Tees Off in Montgomery

On April 28, 2025, Montgomery, Texas, will host the Texas Hero Golf Classic at April Sound Country Club. This event, part of the Tunnel to Towers National Golf Series, is dedicated to honoring the heroism of first responders and military personnel.

Remember our first responders
10 May

Tunnel to Towers 5K Run & Walk Hits Ripley, WV

On May 10, 2025, Ripley, West Virginia, will host its Tunnel to Towers 5K Run & Walk at the Ripley Court House Gazebo. Starting at 10:00 am, the event invites runners and walkers to honor the sacrifices of first responders and military heroes.

Editorial speed. Journalistic control. Brand-safe storytelling.

CopyDeskAI™: Guided by journalists, not algorithms

CopyDeskAI™ is a new editorial support tool purpose-built for modern newsrooms. Developed in close collaboration with editors, producers, and reporters. It works alongside journalists to streamline story development, reduce routine workload, and maintain the high standards of professional reporting.