Newsworthy

Online newsrooms with a DAM help journalists avoid AI fakery

Journalists are under increasing pressure to create visually appealing and engaging stories in today's digital age. However, with the rise of AI-generated images and videos, ensuring that the visuals used in stories are accurate and credible can be challenging.

Is PR's visual neglect undermining its performance?

In the dynamic realm of modern media, visual content has become the linchpin of compelling storytelling. As news consumption patterns evolve, PR professionals are in a pivotal position to cater to this demand by supplying journalists with captivating images and videos. Failing to do so undermines their narratives' potential and hampers their communication strategies' overall impact.

How to increase your media coverage by 50%

Extensive research and polls conducted over the past year have revealed a crucial factor in capturing journalists' attention and increasing media coverage: providing them with a wide array of visual resources. While various reports and surveys have highlighted journalists' desire for more choice, the impact of this increased choice on their coverage decisions remained unclear. To uncover the truth, we conducted our poll, focusing on the social platform that witnessed the most significant rise in journalists' participation: LinkedIn.

How Lookatmedia™ combats fake visual narratives in the media

In a recent poll on LinkedIn, in response to the question, 'What are your primary concerns with AI-generated images and videos?', more than 75% of journalists, CMOs and PR professionals chose either 'Creates false narratives' or 'Impossible to see what's real'. The conversations around this poll allowed respondents to talk about their experiences with fake images and videos. The overwhelming tone of the discussions was that this was a real threat to the integrity of the media and public dialogues. What was also apparent was that no one had any ideas on preventing these adverse outcomes. I do.

The Role of Online Newsrooms in Modern PR

Online newsrooms are more critical today than ever before. With the rise of digital media and the increasing use of the internet as a primary source of news and information, online newsrooms have become crucial tools for businesses and organizations to communicate with their audiences.

Illustrated newsrooms elevate entertainment media coverage

The entertainment industry is highly competitive. Success often depends on an entertainment company's ability to effectively maintain positive relationships with the media, manage crises, protect their intellectual property, deal with negative reviews, and balance creativity and commerce. Fortunately, branded online newsrooms can help entertainment companies tackle these challenges and maintain a strong media presence.

Opening a second front on your public image

In a conversation the other day, I was asked, 'How do you convince a client to transfer their investments from a traditional press release delivery service to our online newsroom solution?'. My answer was, 'You don't, and here's why.

Why online newsrooms are PRs' AI superpower

Over the next few years, many changes in the media space will impact how PR interacts with journalists. One such change will be the increasing role of online newsrooms as a resource.

Is AI A-OK for PR today?

The impact of AI on the PR sector is a hot topic right now. It's so hot that PR software solutions are rushing to incorporate it into their software, hoping they can win early adopters of the technology and retain their existing client base, but are they going too soon?