Storylines

This way up

The press release Isn’t dead, it just needed a smarter home

As newsrooms face tighter deadlines and shrinking teams, the traditional PR pitch often falls flat. But the story doesn’t end when a journalist skips the email. Increasingly, they’re finding stories through search, not just inboxes.
That’s where Lookatmedia™ steps in, a digital media center and content management platform that turns every press release into a long-term, discoverable asset.

Smart Media Centers turn Press Releases into powerful story starters

Getting a press release noticed is hard. Getting it covered is even harder. But organizations that invest in modern, centralized Media Centers with integrated digital asset management are dramatically improving their earned media performance, turning passive announcements into active story starters.
Earned media, unpaid, third-party coverage in trusted outlets, is still one of the most powerful ways to build credibility, drive awareness, and influence public perception. But the traditional press release no longer cuts it. Journalists are time-poor, and inboxes are crowded with templated pitches and buried attachments. The friction between newsroom interest and actual coverage is growing.
The solution? Make it easier for journalists to say yes.

Editorial speed. Journalistic control. Brand-safe storytelling.

CopyDeskAI™: Guided by journalists, not algorithms

CopyDeskAI™ is a new editorial support tool purpose-built for modern newsrooms. Developed in close collaboration with editors, producers, and reporters. It works alongside journalists to streamline story development, reduce routine workload, and maintain the high standards of professional reporting.

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Transforming Automotive PR with Networked Media Centers

Now real-time communication and connection with the Media is essential, automotive brands must evolve beyond traditional PR strategies to connect with consumers in ways that influence behaviour. A groundbreaking approach is emerging, networked Media Centers for dealers, centrally controlled by the brand, offering a dynamic, unified voice while maintaining local engagement.

Risky ventures

Established Branded Newsrooms' Image Crisis

A startling discovery has emerged: nearly all branded online newsrooms in the U.S. including those of the world’s most beloved brands and even the White House, fail to meet basic Media image management compliance standards. This includes missing or incorrect metadata for copyright and attribution, improper file sizes and formats, and inadequate visual resources for journalists.

Sunsetting

Is the Media "Just Not Into You"?

Ever sent out a press release only to be met with… silence? If you’ve experienced this kind of media ghosting, you’re not alone. Many brands and PR professionals struggle to capture journalists’ attention in today’s crowded information landscape.

Trust Your Constituents

Could candidate newsrooms transform post-election comms?

Washington, D.C. – As trust in traditional media erodes and misinformation spreads, an innovative concept is emerging to address these post-election challenges: candidate-branded newsrooms. This model offers newly elected officials a way to communicate directly and transparently with their communities, bypassing media filters and providing a reliable information source.

News on the Run

Lookatmedia™ reinvents Newsrooms for maximum impact

Lookatmedia™ is transforming how organizations engage with the media through its advanced online newsrooms. By incorporating journalist registration, opt-in apps, and automatic Google News indexing, Lookatmedia™ provides a fresh alternative to traditional in-house newsrooms and outdated press release distribution. Aligning with the digital preferences of journalists, this approach enhances reach and engagement, outpacing conventional models.

Are visuals more vital than text?

The Ideal Image-to-Text Ratio for News Articles

Research by content strategist Jeff Bullas reveals that articles with images receive 94% more views than text-only articles, underscoring the impact of visuals on audience engagement. Furthermore, studies by Buffer show that content with visuals is 40 times more likely to be shared on social media, significantly broadening reach and enhancing content visibility.