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How Local Newsrooms Could
Redefine National Campaigns

How Local Newsrooms Could
Redefine National Campaigns

In modern politics, winning the national narrative often comes down to one thing, owning t

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Visual Narratives: The New
Frontier for Business & Finance PR

Visual Narratives: The New
Frontier for Business & Finance PR

Journalists, podcasters, influencers and bloggers are inundated with information; traditio

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Americans Tune Out News.
Smart Brands Tune In

Americans Tune Out News.
Smart Brands Tune In

A decade ago, more than half of Americans said they followed the news “all or most of the

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Why Visual Narratives Matter More
to the Media Than Ever Before

Why Visual Narratives Matter More
to the Media Than Ever Before

Audiences are consuming more images and video content daily than ever before. Recent data

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The press release Isn't dead,
it just needed a smarter home

The press release Isn't dead,
it just needed a smarter home

As newsrooms face tighter deadlines and shrinking teams, the traditional PR pitch often fa

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Americans Tune Out News. Smart Brands Tune In

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Why Visual Narratives Matter More to the Media Than Ever Before

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The press release Isn’t dead, it just needed a smarter home

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CopyDeskAI™: Guided by journalists, not algorithms

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Established Branded Newsrooms' Image Crisis

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Is the Media "Just Not Into You"?

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Lookatmedia™
newsroom software

The media is increasingly dependent on illustrated content to capture and hold the attention of readers and viewers. Lookatmedia™ is the first newsroom solution that delivers illustrated stories, images and videos in ways that meet the needs of the 24/7 news cycle.

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Latest Story Ideas

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How Local Newsrooms Could Redefine National Campaigns

  • Government
  • 2 days ago

In modern politics, winning the national narrative often comes down to one thing, owning the district conversation.
For decades, political campaigns have poured billions into national ad buys and social media strategies that blanket the country but fail to connect where it matters most: local communities. The 2024 election cycle proved it again, national messaging moves polls, but district-level storytelling moves people.
That’s where a network of political district-level Lookatmedia™ newsrooms could fundamentally redefine how campaigns are run, covered, and understood.

  • Government
  • Newsworthy
  • Storylines

Visual Narratives: The New Frontier for Business & Finance PR

  • Corporate
  • 2 days ago

Journalists, podcasters, influencers and bloggers are inundated with information; traditional press releases alone are no longer enough to capture attention. For business and finance PR teams, the rise of digital media and fragmented news consumption has created a new imperative: visual narratives.

  • Corporate
  • Media Releases
  • Newsworthy

Transforming Automotive PR with Networked Media Centers

  • Automotive
  • 7 months ago

Now real-time communication and connection with the Media is essential, automotive brands must evolve beyond traditional PR strategies to connect with consumers in ways that influence behaviour. A groundbreaking approach is emerging, networked Media Centers for dealers, centrally controlled by the brand, offering a dynamic, unified voice while maintaining local engagement.

  • Digital Asset Management
  • Media Releases
  • Newsworthy

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