Storylines

The way of the dinosaurs

The media has evolved. Has your media strategy?

When Mark Twain was asked about false media reports of his death, he is quoted as saying, “The reports of my death are grossly exaggerated”. Today the same can be said of the media. Although trust has shifted to some degree in the media, most people still get their news from credible media sources, with as many as 65% of people now getting that news from News apps. The media has undergone (and continues to experience) an extensive digital transformation necessary to their survival.

In the blink of an eye

The benefits of a media pitch with a visual narrative

In 2014 MIT Neuroscientists released research demonstrating that people could recognise the content and concept behind an image in as little as 13 milliseconds. Neuroscientists already knew that our brains spent much of their days making sense of what they see; the speed at which it happens surprised them.

Something we use daily

Is PR's visual neglect undermining its performance?

In the dynamic realm of modern media, visual content has become the linchpin of compelling storytelling. As news consumption patterns evolve, PR professionals are in a pivotal position to cater to this demand by supplying journalists with captivating images and videos. Failing to do so undermines their narratives' potential and hampers their communication strategies' overall impact.

The coming tsunami of AI-generated images

How Lookatmedia™ combats fake visual narratives in the media

In a recent poll on LinkedIn, in response to the question, 'What are your primary concerns with AI-generated images and videos?', more than 75% of journalists, CMOs and PR professionals chose either 'Creates false narratives' or 'Impossible to see what's real'. The conversations around this poll allowed respondents to talk about their experiences with fake images and videos. The overwhelming tone of the discussions was that this was a real threat to the integrity of the media and public dialogues. What was also apparent was that no one had any ideas on preventing these adverse outcomes. I do.

A Computer System Hacked Warning

The Role of Online Newsrooms in Modern PR

Online newsrooms are more critical today than ever before. With the rise of digital media and the increasing use of the internet as a primary source of news and information, online newsrooms have become crucial tools for businesses and organizations to communicate with their audiences.

Wall-to-wall coverage.

Illustrated newsrooms elevate entertainment media coverage

The entertainment industry is highly competitive. Success often depends on an entertainment company's ability to effectively maintain positive relationships with the media, manage crises, protect their intellectual property, deal with negative reviews, and balance creativity and commerce. Fortunately, branded online newsrooms can help entertainment companies tackle these challenges and maintain a strong media presence.

New ways of seeing

Why online newsrooms are PRs' AI superpower

Over the next few years, many changes in the media space will impact how PR interacts with journalists. One such change will be the increasing role of online newsrooms as a resource.

Are you at risk of being sucked up into the vortex of an AI tornado?

Is AI A-OK for PR today?

The impact of AI on the PR sector is a hot topic right now. It's so hot that PR software solutions are rushing to incorporate it into their software, hoping they can win early adopters of the technology and retain their existing client base, but are they going too soon?

Visually driven media sources

Include those who will write your story today in your media pitch