Storylines

Target-rich environment

PR tools for successful experimentation

The most successful organisations and people in the world are innovators. They accept that failure is a critical component of the experimentation process that continues to drive success. The PR sector exists in an environment where experimentation is not encouraged. PR is losing ground to marketers, who utilise technologies that allow experimentation and learning at the level of a single person.

Take social seriously

Journalists' relationship with social media

According to Pew Research Centre, more than half of Americans get news from social media platforms, but which social platforms are the source of stories by journalists?

To Bee or not to Bee

Authenticity and how to fake it

Consumers are demanding more authenticity from brands. They're over the spin and want content and stories with greater credibility and authenticity, so here's how you fake it.

MEDIA RELATIONS IN A WORLD OBSESSED WITH CELEBRITY

Riding the coattails of fame

Celebrities and entertainment increasingly drive news and editorial content. This presents many tourism brands and operators with an opportunity to increase their free media exposure.

We’ll come to you

Connect with journalists where they are

Where do journalists get their story ideas? Is it through press releases? If we are to believe the latest research, less than 4% of press releases receive media coverage. Is it through existing relationships? That’s a component; however, you can only go back to individual journalists a limited number of times.

All weather media strategies

Newsjacking PR strategies

It's official; online searches drive more storylines for journalists than any other source. Journalists seek out trending themes and news headlines and then research stories that fit these trends. It's why news hacking is increasingly used in PR strategies.

#BreakingNews

PR for VC

The recent machinations of Elon Musk’s takeover of Twitter should act as a cautionary tale for Venture Capitalists. A man hoisted high by the media as a ‘genius’ for more than a decade is now widely viewed as the ‘barbarian at the gates. The jury is still out on the financial (and social) implications of Elon’s approach to his reluctant takeover of Twitter; however, as a case study in PR, most would say it’s been an abject failure.

Time out

What journalists and the media need to publish your images

Many in the PR space need to understand copyright rules on the images, video, and audio content they provide to journalists and media representatives. They may provide visual and audio assets to the media in ways that guarantee journalists, and the press can never use them.

To complicate matters further, some countries and jurisdictions have much more stringent copyright and usage guidelines that limit media usage and open organisations up to legal exposure. While it is impossible to cover every jurisdiction in one article or provide definitive legal advice on the media use of your collection, we can provide some basic understanding to allow you to start considering the legal implications of how and what you provide to the media. For the sake of this article, we focus only on the Title 17 of the United States code.

Searching for stories

How do you get your timing right with every media pitch?

In a recent Muck Rack journalists survey, about a fourth of respondents attributed their immediate rejection of pitches to bad timing. On average, that means one-quarter of your Media Pitches are dismissed immediately. Confusing subject lines also dramatically increase out-of-hand rejections by journalists. Imagine if you could get the timing and subject lines perfect every time. There is a way.