Wall-to-wall coverage.
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Your Lookatmedia™ online newsroom provides you with entirely new ways to increase the media coverage of your entertainment company and the products you bring to market.
The entertainment industry is highly competitive. Success often depends on an entertainment company's ability to effectively maintain positive relationships with the media, manage crises, protect their intellectual property, deal with negative reviews, and balance creativity and commerce. Fortunately, branded online newsrooms can help entertainment companies tackle these challenges and maintain a strong media presence.
Watch this space.
Maintaining positive relationships with the media is essential in promoting entertainment products. Branded online newsrooms provide a platform for companies to connect with journalists, share news and updates, and provide exclusive content to generate buzz and excitement for their products. A Lookatmedia™ online newsroom includes features allowing your company to instantly push your latest news and articles to journalists via browser and app notifications.
On tour.
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Whereas the media coverage you have today is limited to databases and media relations, Lookatmedia™ allows you to take your news to more places, reaching more journalists and more diverse media coverage.
On tour.
Getty Images/iStockphoto
Whereas the media coverage you have today is limited to databases and media relations, Lookatmedia™ allows you to take your news to more places, reaching more journalists and more diverse media coverage.
Responding to lousy press coverage.
When an entertainment company or one of its artists is embroiled in a scandal or controversy, it's essential to handle the situation quickly and effectively to prevent it from damaging its reputation.
A branded online newsroom allows you to extend your response and reach out to any journalists seeking more information on your scandal or controversy. A Lookatmedia™ online newsroom is a platform to address such issues promptly, provide statements and even opportunities for interviews and information on press conferences. It can become a go-to resource for media following the progress of a story.
What’s your response?
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An advanced online newsroom like Lookatmedia™ provides a more significant opportunity to manage media coverage by connecting and responding directly with journalists actively searching online for more details on your stories.
What’s your response?
Getty Images/iStockphoto
An advanced online newsroom like Lookatmedia™ provides a more significant opportunity to manage media coverage by connecting and responding directly with journalists actively searching online for more details on your stories.
Protecting your intellectual property while promoting your offer.
Piracy and unauthorized sharing of content can hurt the revenue and reputation of an entertainment company. Therefore, companies must find ways to protect their intellectual property and promote their content through legitimate channels.
A branded online newsroom (like Lookatmedia™) can serve as a hub to distribute authorized content, making it easier for consumers to access their favourite entertainment products. Moreover, Lookatmedia™ provides add-on features, including secure streaming links and images that cannot be captured by screen snaps, further securing your intellectual property.
Controlled access.
Lookatmedia™
Lookatmedia™ allows journalists to access more media-approved and compliant digital assets; however, they first must register and provide notifications of their intent.
Controlled access.
Lookatmedia™
Lookatmedia™ allows journalists to access more media-approved and compliant digital assets; however, they first must register and provide notifications of their intent.
Lemonade from lemons
Negative reviews can harm the success of movies, TV shows, music albums, and other entertainment products. Companies must respond to criticism appropriately and improve their products' quality. Branded online newsrooms can provide a platform for your company to address negative reviews, engage with the media, and showcase your efforts to improve their products.
The best defence
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Lookatmedia™ online newsrooms are designed to foster positive relationships with individual journalists, providing a lighthouse in storms or criticism.
The best defence
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Lookatmedia™ online newsrooms are designed to foster positive relationships with individual journalists, providing a lighthouse in storms or criticism.
Show me the money.
Entertainment companies must balance creating quality, successful, and commercially viable content. A branded online newsroom like Lookatmedia™ can provide a platform for your company to showcase your creative vision and highlight your commercial success, offering a balanced view of your artistic and financial achievements.
For your regular viewing pleasure.
An illustrated branded online newsroom can become a trusted source of regular news stories for entertainment reporters. If it's an advanced solution like Lookatmedia™, it's also a trusted source of images, videos and brand assets that comply with the media's production and legal requirements.
24/7 media coverage
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The media operates in a 24/7 news cycle, with local stories quickly receiving global coverage. Lookatmedia™ is designed to ensure that journalists around the globe have 24/7 access to all the resources they need to publish.
24/7 media coverage
Getty Images/iStockphoto
The media operates in a 24/7 news cycle, with local stories quickly receiving global coverage. Lookatmedia™ is designed to ensure that journalists around the globe have 24/7 access to all the resources they need to publish.
Stay tuned.
The public loves stories about the entertainment industry. It's why the media is always hungry for more. A Lookatmedia™ online newsroom allows you to become that consistent source of new stories that enhance the power of your current media strategy.
