Are you ready?

Are you ready?

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Recent surveys show that 50% of CEOs expect a cyber-attack on their organization. Online newsrooms play an essential role in your response, allowing the media to keep up with the changing narrative.

#utilityindustry #utilities #waterutilities #energyindustry #energycrisis #telecominfrastructure #telecomservices #Breakingnews #newsroom #lookatme

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Are you ready?
9 months ago

The Role of Online
Newsrooms in Modern PR

#utilityindustry #utilities #waterutilities #energyindustry #telecomservices #newsroom #lookatmedia

By Craig Harris

Are you ready?

Getty Images/iStockphoto

Recent surveys show that 50% of CEOs expect a cyber-attack on their organization. Online newsrooms play an essential role in your response, allowing the media to keep up with the changing narrative.

#utilityindustry #utilities #waterutilities #energyindustry #energycrisis #telecominfrastructure #telecomservices #Breakingnews #newsroom #lookatme

Online newsrooms are more critical today than ever before. With the rise of digital media and the increasing use of the internet as a primary source of news and information, online newsrooms have become crucial tools for businesses and organizations to communicate with their audiences.

Discoverability

In the past, traditional newsrooms were the primary source of information for journalists and the public. Companies would send press releases, hoping to be picked up and covered by the media. Today, online newsrooms have become the go-to source for journalists, bloggers, and other media professionals looking for information about a company, its products or services, and its latest news and developments.

Responding to a more diverse media landscape

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With the rate of change in the media the volume of journalists who are now counted as ‘on the move’, a compelling and dynamic online newsroom is one of the few ways you can guarantee you stay connected to individual journalists.

#utilityindustry #utilities #waterutilities #energyindustry #energycrisis #telecominfrastructure #telecomservices #Breakingnews #newsroom #lookatme

Responding to a more diverse media landscape

Responding to a more diverse media landscape

Getty Images/iStockphoto

With the rate of change in the media the volume of journalists who are now counted as ‘on the move’, a compelling and dynamic online newsroom is one of the few ways you can guarantee you stay connected to individual journalists.

#utilityindustry #utilities #waterutilities #energyindustry #energycrisis #telecominfrastructure #telecomservices #Breakingnews #newsroom #lookatme

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Single source of truth

Online newsrooms allow companies to control the narrative and present their news and information in a way that is easily accessible and shareable. They provide a centralized location for journalists and the public to find the latest news and information, press releases, multimedia content, and contact information for company representatives.

All roads lead to Rome.

Lookatmedia™

Suppose you provide an adequately resourced online newsroom with 24/7 access to research materials and an extensive library of visual assets. In that case, you have a greater chance of building and maintaining long-term productive relations with jour

#utilityindustry #utilities #waterutilities #energyindustry #energycrisis #telecominfrastructure #telecomservices #Breakingnews #newsroom #lookatme

All roads lead to Rome.

Lookatmedia™

Suppose you provide an adequately resourced online newsroom with 24/7 access to research materials and an extensive library of visual assets. In that case, you have a greater chance of building and maintaining long-term productive relations with jour

#utilityindustry #utilities #waterutilities #energyindustry #energycrisis #telecominfrastructure #telecomservices #Breakingnews #newsroom #lookatme

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SEO? OIC

Moreover, online newsrooms are becoming increasingly important for SEO (search engine optimization) purposes. Search engines like Google prioritize websites with regularly updated content, making online newsrooms a valuable asset for companies looking to improve their search engine rankings and increase their online visibility.

Search Engine Optimized results.

Lookatmedia™

With 70% of journalists beginning their story discoveries through online searches, SEO is increasingly important to media coverage. The latest generation of online newsrooms can enhance the SEO profile of your press releases and stories.

#utilityindustry #utilities #waterutilities #energyindustry #energycrisis #telecominfrastructure #telecomservices #Breakingnews #newsroom #lookatme

Search Engine Optimized results.

Search Engine Optimized results.

Lookatmedia™

With 70% of journalists beginning their story discoveries through online searches, SEO is increasingly important to media coverage. The latest generation of online newsrooms can enhance the SEO profile of your press releases and stories.

#utilityindustry #utilities #waterutilities #energyindustry #energycrisis #telecominfrastructure #telecomservices #Breakingnews #newsroom #lookatme

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The latest headline

Online newsrooms are more critical today than ever before. They provide a centralized location for companies to share news and information with journalists, the media, and the public, and they are essential for SEO purposes. In a world where digital media is king, having a strong online newsroom is crucial for businesses and organizations looking to succeed in today's competitive media marketplace.

On brand.

Lookatmedia™

Your online newsroom needs to be a stand-alone resource for journalists, influencers, bloggers, and podcasters, but branding should reflect your corporate standards.

#utilityindustry #utilities #waterutilities #energyindustry #energycrisis #telecominfrastructure #telecomservices #Breakingnews #newsroom #lookatme

On brand.

Lookatmedia™

Your online newsroom needs to be a stand-alone resource for journalists, influencers, bloggers, and podcasters, but branding should reflect your corporate standards.

#utilityindustry #utilities #waterutilities #energyindustry #energycrisis #telecominfrastructure #telecomservices #Breakingnews #newsroom #lookatme

When using any content from this media centre, you must include an attribution for the content creator. Select "I Understand" to proceed to download this video.