No one is perfect. That's why pencils have erasers
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Have there been times in your career when (due to the pressure of deadlines) you've made mistakes that you wish you could undo? How do you prevent costly errors in an era when everything online lives forever?
When you’re in the business of cleaning up other people’s mistakes, making mistakes yourself has very real repercussions, however the reality is that you will make mistakes. The fact that we all make mistakes ( PR professionals and journalists alike) is why we build an online newsroom that allows you to clean up those mistakes.
Mistakes in Press releases
Once a Press Release is out in the world, then there’s no taking it back, right? Actually, posting your Press Release on your Lookatmedia™ newsroom allows you to share it with individual journalists, with a personal link, and if you realise that it has mistakes update it. You can even improve the messaging or add media kits after the Press Release is live. ‘No’, it won’t fix what’s been downloaded, but you can easily contact those who have and provide an update. Even if the Press Release has been available for days, weeks or months on your Lookatmedia™ online newsroom, it can always be revised, while keeping a backup of the original.
Perfecting Press Releases
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By sending journalists to your Lookatmedia™ online newsroom Press Releases, you reserve the right to make instant changes, refinements, or updates to your media pitches.
Perfecting Press Releases
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By sending journalists to your Lookatmedia™ online newsroom Press Releases, you reserve the right to make instant changes, refinements, or updates to your media pitches.
Mistakes in images and videos
When you provide journalists with images and video for editorial use, how sure are you that the titles, descriptions and attributions are accurate? With Lookatmedia, your PR and journalists can only access the images and videos your digital asset library manager has approved. That means if they follow our Digital Asset Management guidelines, every image and video available for your PR team to use is pre-approved, reducing the need for them to seek approvals. More importantly, it means they are using the right images and videos in the right way, and journalists have all the compliance info they need for their photo editors to approve this content for publication. What’s more, the Lookatmedia™ process allows all this to happen 24/7, from anywhere on the planet, without help.
Snap! Instant mortification
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In an era when visual narratives drive news cycles, providing the wrong image and description can be a disaster. Lookatmedia™ delivers the tools to help prevent human error with the selection and use of visual content.
Snap! Instant mortification
Getty Images/iStockphoto
In an era when visual narratives drive news cycles, providing the wrong image and description can be a disaster. Lookatmedia™ delivers the tools to help prevent human error with the selection and use of visual content.
Making mistakes in Event dates and info
Lookatmedia has a specific event type that allows journalists and media to instantly add events and relevant media details to their calendars. You can add links to this information that allows the media to pre-register, ensuring if any event details are updated, you can automatically send updates directly to those who have registered. Lookatmedia™ also allows you to change dates, registration info and any other information (including media packs) at any time.
Wrong date. Wrong time. Wrong info
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If you want to see how intolerant journalists can be, send them the wrong info on an event. Lookatmedia™ online Newsrooms make it simpler to prevent and correct mistakes around the events you want the media to cover.
Wrong date. Wrong time. Wrong info
Getty Images/iStockphoto
If you want to see how intolerant journalists can be, send them the wrong info on an event. Lookatmedia™ online Newsrooms make it simpler to prevent and correct mistakes around the events you want the media to cover.
Making mistakes in stories
With all your stories live on your Lookatmedia™ newsroom, you get a chance to test media pitches, headlines, and even visual narratives. By using Lookatmedia™ on-page analytics you can track performance and make simple or wholesale changes from anywhere at any time. And if you (or anyone else) make a mistake, you can make amendments instantly. You can even audit approvals and changes over the entire lifecycle of a story.
Why journalists make poor teachers
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Teachers help correct students' mistakes and encourage them to improve. Journalists make a meal of your mistakes, which is why Lookatmedia™ stories are so simple and fast to edit, even for live content.
Why journalists make poor teachers
Getty Images/iStockphoto
Teachers help correct students' mistakes and encourage them to improve. Journalists make a meal of your mistakes, which is why Lookatmedia™ stories are so simple and fast to edit, even for live content.
Journalists changing their minds on visual narratives
It’s rare that journalists will publish your Press Release, media pitch or story verbatim. Instead, it will become part of a broader narrative, an extension of a previous article they’ve written or something in their own voice. Whatever the approach, journalists want to use your content to tell the stories that want to tell. The same is true of visual narratives. Whether its for print, broadcast or digital publication, each journalist wants to create their own visual narratives. That’s why Lookatmedia™ was designed with the ability for journalists to download the visual content you’ve used in the narrative of your stories or choose their own visual content. When a journalist goes to download images or video from your articles, they’re given the choice for those assets or to do searches from your broader library of media-approved and compliant images and videos. This includes options that are optimised for their specific use or channel (e.g., Broadcast quality or social media optimised video, print or digital publishing quality images). You even have the choice to have an approval process for any content the media wants to use or to allow a lower friction experience.
It's a journalist's prerogative
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Supplying a few images with a media pitch makes little sense. Journalists know you share the same pictures with their competitors, so ask for other options. Lookatmedia™ puts this choice in journalists' hands from the outset.
It's a journalist's prerogative
Getty Images/iStockphoto
Supplying a few images with a media pitch makes little sense. Journalists know you share the same pictures with their competitors, so ask for other options. Lookatmedia™ puts this choice in journalists' hands from the outset.
Other resources
Lookatmedia also makes it easier to update and track any other resources and information on your online newsroom. Add a remove stats and facts. Add and change FAQs to make them more accurate and up-to-date. Update Media Kits, so what’s downloaded is always on message. And with every change you make, you can audit and trace changes and approvals.
Practice makes perfect
Perfection is a goal, not a destination. Lookatmedia™ knows that there are times you’re operating without much sleep and a lot of expectations. We also know that’s when mistakes most often happen, which is why we designed a newsroom that makes it simple and fast to fix those errors. Think of us as one of those pencils with an eraser on it; you may not need it buts its handy to have available when you do.
