Newsworthy

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Building on your Media Releases

Your Media Release needs to be short, succinct and punchy. It needs to show demonstrate that you have a newsworthy story. The subject line should grab the journalist’s attention. It serves as an entrée to a longer discussion with a journalist.

Australian parliament

Beyond the sound bite

One of the most commonly used quotes in politics is that it’s the ‘art of the possible’. With trust in governments initiations at an all-time low, discussions in the public arena must move beyond simple sound bites.

The cover up is worse than the crime

Creating greater accountability for the Government

Good Government is an institution of change. When this change is happening, government and government departments are responsible for providing reliable and timely information to the public.

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Serving a Media Friendly degustation menu

The media always has an appetite for a good story. Whether it's the latest news, a future event, or just a feel-good story, they're always looking for more to digest. Your new Lookatmedia™ centre allows you to prepare and serve a menu of content that the media finds irresistible.

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Just the facts

Sometimes the media just wants to get to the facts without passing through an intermediary. Your Lookatmedia™ centre makes this possible.

Economy post COVID

The latest news on The Latest News

Something exciting has just happened. Something that may not shake the world, but it’s shaking your world, and you want the world to know about it. Rather than send it the old way with a media release, write the story you wish to and illustrate it with the images and video that bring it to life. Tell your story the right way and inspire the media to do the same with Lookatmedia™.

Competing in the attention economy

Smarter ways to compete in the attention economy

When psychologist, economist and Nobel Laureate Herbert A. Simon wrote in the 1960s, "attention was the 'bottleneck of human thought', that limits both what we can perceive in stimulating environments and what we can do", he couldn't have predicted that 60 years later we'd live in a world where the success of our economy and business is driven by our ability to gain attention. Put simply, attention is a resource, and each person only has so much attention to give. As with all resources, we now place a value on attention and trade it like any other commodity…hence, attention economy.

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Create the stories you want

It has always been that in the media, the loudest voices get all the media exposure. With the proliferation of media sources, it has become much easier for less informed voices to tell your stories. The only way to combat this is to tell your own stories.

PUBLIC EDUCATION OF COVID-19

A more informed public

In Twelfth Night, Shakespeare wrote, ‘I say there is no darkness but ignorance’. As ignorance leads to darkness, so knowledge leads to light. An informed public is more likely to make decisions that benefit a cohesive, progressive society.