Media Releases
Is your dull online newsroom hurting your reputation?
- Utilities
- 1 year ago
Does your organisation take advantage of the opportunity journalist provide you to build your reputation, or is your approach more a ‘small target’ approach? No matter how you see the media and your approach to engaging (or not engaging) with them, they have power and sway over how you are perceived.
- Utilities
- 1 year ago
Changes that will impact Public Relations practices in 2023
- Newsworthy
- 1 year ago
There have been seismic shifts in the media that will impact the effectiveness of PR Professionals and teams. Here are the trends to watch for 2023.
- Newsworthy
- 1 year ago
PR for VC
- Corporate
- 1 year ago
The recent machinations of Elon Musk’s takeover of Twitter should act as a cautionary tale for Venture Capitalists. A man hoisted high by the media as a ‘genius’ for more than a decade is now widely viewed as the ‘barbarian at the gates. The jury is still out on the financial (and social) implications of Elon’s approach to his reluctant takeover of Twitter; however, as a case study in PR, most would say it’s been an abject failure.
- Corporate
- 1 year ago
How do you get your timing right with every media pitch?
- Newsworthy
- 1 year ago
In a recent Muck Rack journalists survey, about a fourth of respondents attributed their immediate rejection of pitches to bad timing. On average, that means one-quarter of your Media Pitches are dismissed immediately. Confusing subject lines also dramatically increase out-of-hand rejections by journalists. Imagine if you could get the timing and subject lines perfect every time. There is a way.
- Newsworthy
- 1 year ago
Online newsroom solution for green energy
- Utilities
- 1 year ago
The green energy sector is locked in a battle for the hearts and minds of the public. Its foe is the inertia and friction provided by outdated information and the agendas of those who benefit most from the status quo. Lookatmedia™ provides a PR solution designed to change the balance of power in this battle.
- Utilities
- 1 year ago
How Twitter can improve the success of your media pitches
- Newsworthy
- 1 year ago
77% of journalists use Twitter to keep up with the latest news. If you're not using Twitter to expand the reach of your media pitch, you're missing out; however, getting discovered on Twitter is challenging, so here are a few things you need to know and can do to improve your success.
- Newsworthy
- 1 year ago
Branded online newsroom, your way
- Corporate
- 2 years ago
Choosing an online newsroom solution should work similarly to purchasing a new car; you can buy a base model, or you can change the look or add additional features to fulfil your needs and desires. It would be best if you didn't have to build the car yourself. The technicians who built the car are the best people to help you customise your solution to enhance performance and fit your organisation and people. This is the philosophy that drives the Lookatmedia™ customisation process.
- Corporate
- 2 years ago
Creative ways to connect with journalists
- Newsworthy
- 2 years ago
The most common challenge for PR professionals is getting journalists to respond to their media pitches. For PR professionals, this is increasing a problem as the media market continues to diversify and fragment. What if there was a better way that you could use your team's creative skills to get journalists to come to you?
- Newsworthy
- 2 years ago
The Press Release force multiplier
- Newsworthy
- 2 years ago
Press Releases remain a central pillar of PR practices, with as many journalists finding them an essential source of new story ideas. However, they alone are not enough to cater to the needs of a diversified media landscape. Solutions like Lookatmedia™ online newsrooms are a ‘force multiplier’ for Press Release campaigns. Here’s why an online newsroom like Lookatmedia™ is an essential tool for PR departments today.
- Newsworthy
- 2 years ago