Changes that will impact Public Relations practices in 2023

There have been seismic shifts in the media that will impact the effectiveness of PR Professionals and teams. Here are the trends to watch for 2023.

Harnessing the power of podcasting for your brand

We're only just beginning to realise the power of podcasting. While they are still considered a new medium, when it comes to news, entertainment or branding, podcasts are proving extremely effective and the listeners who have made the jump from terrestrial broadcasting can’t get enough of them. The most powerful aspect is that they are accessible to anyone who wants to make one and listeners can consume them almost anywhere.