Digital Asset Management

Earned media Digital Asset Management

From a photo editors or a journalists perspective, pictures are invaluable for telling a story, illustrating a point, and making an emotional connection with readers. It’s why the media is looking for a more versatile picture offering from brands who are pitching their stories, and it’s why Lookatmedia™ includes a full-featured Digital Asset Management (DAM) solution.

Driving the narrative

Transforming your PR from reactive to proactive

PR is either proactive or reactive. Proactive PR helps your educational institution lead the narrative, whereas reactive PR puts you in a situation where you’re always trying to catch up with an existing narrative.

Financial PR

Finance PR 2.0

Businesses in the financial sector understand how quickly their brands can wither under the media's intense spotlight. It seems the media are more unforgiving of finance more than any other sector. Rather than risk damaging your brand and reputation, you could have Lookatmedia™ to help you work with the media to grow.

Breaking News

Journalists check your ticker for a pulse

The dynamism of the design of your media centre or newsroom sends a clear message to the media: does this brand have a pulse?

We need a change

How confident are brands in their PR?

The ‘State of PR 2021’ Muck Rack survey found that 82% of brands expressed confidence in their PR strategies, yet nearly half said their biggest challenge during COVID was getting coverage in the news cycle. There’s clearly a gap between the potential of PR strategies and the daily realities of PR professionals. Lookatmedia™ was designed to bridge those gaps.

Where you stand

Staying on mission and message

While you may feel a political football at times, the role your organisation plays in society is on the ascendancy. Your mission is endless. The resources you have to promote it are not. You need the most efficient way to get the message of your mission out to the public. Lookatmedia™ is how you do it.

Combat confusion

Parks now open… closed, open, closed

Now seems to be a challenging time to keep the public informed about the resources you manage. Managing expectations is also tricky for those unaware of the online and app resources you provide. The media is your pathway to keeping the public more informed.

The battlefront for conservation

Park your media stories here

How does your Parks management service engage with the media? Do you work with them to show the wonders of your natural assets? Do you use media exposure to teach the public respect for the environment and native owners? Do you view the media as an essential resource for educating the public on the wonder and value of the natural world…or do you see them simply an afterthought?

The new normal for schools and colleges

Announcing the new normal for education

Students crave an environment where they connect with others with the same thirst for knowledge, understanding, and wisdom. They understand that schools and colleges are where many of their friendships are formed. Where they learn how to engage and interact with others. Where they learn lifelong habits for learning. Where they discover who they are and how they want to participate in society. Your PR strategy should include stories that demonstrate how your educational institute meets these needs. Create and publish these illustrated stories in an advanced Media Centre solution like Lookatmedia™ and demonstrate to students and parents why you provide an ideal learning environment.