Digital Asset Management

Building valued relationships with individual journalists

The best company press page is not a press page

There is an AdWords campaign for an online newsroom solution that starts with the line 'don't overpay for PR software'. While this may seem an attractive promise, it's leading to organisations committing to PR software solutions that fail to meet the needs of enterprises. In life, there are few exceptions where cheap means better, and when dealing with the reputation of multibillion-dollar originations, cheap is never better.

Long train of events

PR tips for increasing the size of your media database

At the risk of being accused of regurgitating one of the most ubiquitous quotes in business, 'Every battle is won or lost before it is ever fought' - Sun Tzu. This quote is a truism for PR. Every day we check our newsfeeds and see the consequence of a lack of preparation by organizations to engage with the media before a storyline develops.

Infinitely adaptable

Branded online newsroom, your way

Choosing an online newsroom solution should work similarly to purchasing a new car; you can buy a base model, or you can change the look or add additional features to fulfil your needs and desires. It would be best if you didn't have to build the car yourself. The technicians who built the car are the best people to help you customise your solution to enhance performance and fit your organisation and people. This is the philosophy that drives the Lookatmedia™ customisation process.

The power of listicles

Making a listicle and checking it twice

From seasonal to sale and countless other themes, the listicle has become a retailer's friend in the media.

The past doesn’t predict the future

Why Digital Asset Management is now essential to media pitches

Around the globe, each day, 3.2 billion images and 720,000 hours of video are shared. The media use images and videos to compete for that attention and depend on their images and videos. That's where the problem begins. The press and individual journalists have neither the time nor resources they once had to create visual content, which is why they increasingly depend on organisations and brands like yours to help.

More creative ways to connect with journalists

Creative ways to connect with journalists

The most common challenge for PR professionals is getting journalists to respond to their media pitches. For PR professionals, this is increasing a problem as the media market continues to diversify and fragment. What if there was a better way that you could use your team's creative skills to get journalists to come to you?

More essential media coverage

Why earned media should be at the top of tourism's priorities

The tourism sector globally may be coming to the end of a very dark tunnel, a tunnel that has left the coffers mostly bare. The priority now is to get back out there and tap into the ravenous demands of audiences desperate for a holiday and break from the monotony of their everyday existence under the pandemic. Unfortunately, the cost of advertising in all of the markets you need to be in is prohibitive; it's (at least temporarily) beyond the reach of most tourism brands…hence the need for a better approach to earned media.

The lessons of Sisyphus

PR tools: have you been hornswoggled?

Just like the phrase ‘hornswoggled’, you’re probably working with PR tools that are not relevant to the lexicon of today’s media needs.

Outside the echo chamber

Agitation. Acceptance. Action

The three legs of the milking stool of non-profit PR are agitation, acceptance, and action. While every non-profit will have its own goals with media engagement, they all will include at least one of these focuses, with some including all three.