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Your Lookatmedia™ News mini home is designed to help journalists, media representatives and influencers access all of your latest news chronologically.

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‘And the 1932 Olympic medal for town planning goes to…’

'…John Hughes of Great Britain for his design of a Sports and Recreation Centre with Stadium for the City of Liverpool. John is one of 24 medal recipients of the arts events at these 1932 Los Angeles Olympic games.

How to create a Media Kit in Lookatmedia™

Press releases can be helpful tools to get journalists attention, as can access to pre-approved libraries of images and video. Still, sometimes you want to supply an entire kit of information. How do you do this in Lookatmedia™?

"Media be DAMed!"

The Media understands the power of an attention-grabbing headline backed up by an equally powerful image. It's why every good Media Release contains links for journalists to download a small selection of images to illustrate a story. The question is, in today's media environment, is a link to a few images enough?

The consequences of 24/7 news cycle

The pressure of the attention economy and a 24/7 multi-channel news cycle is testing the mettle of journalists and media groups. Competing for the attention economy reduces opportunities for the media to monetise their content, forcing digital transformation upon traditional media sources.

The latest news on The Latest News

Something exciting has just happened. Something that may not shake the world, but it’s shaking your world, and you want the world to know about it. Rather than send it the old way with a media release, write the story you wish to and illustrate it with the images and video that bring it to life. Tell your story the right way and inspire the media to do the same with Lookatmedia™.

Smarter ways to compete in the attention economy

When psychologist, economist and Nobel Laureate Herbert A. Simon wrote in the 1960s, "attention was the 'bottleneck of human thought', that limits both what we can perceive in stimulating environments and what we can do", he couldn't have predicted that 60 years later we'd live in a world where the success of our economy and business is driven by our ability to gain attention. Put simply, attention is a resource, and each person only has so much attention to give. As with all resources, we now place a value on attention and trade it like any other commodity…hence, attention economy.