News

Your Lookatmedia™ News mini home is designed to help journalists, media representatives and influencers access all of your latest news chronologically.

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What makes a story newsworthy?

What makes a story newsworthy will vary between journalists, media groups, and channels; however, common themes drive newsworthiness. Here are six ways to help you create more newsworthy content.

Anywhere anytime access

Journalists are mobile. They work odd hours and from anywhere. Rather than run down stories, they lean on online resources to research and illustrate their stories. It’s why Lookatmedia™ exists.

Top 5 reasons to embrace the listicle

You don’t always have to be the lead in the media. Sometimes it’s OK (or even good) to share the limelight. Listicles are a great example of this.

‘And the 1932 Olympic medal for town planning goes to…’

'…John Hughes of Great Britain for his design of a Sports and Recreation Centre with Stadium for the City of Liverpool. John is one of 24 medal recipients of the arts events at these 1932 Los Angeles Olympic games.

How to create a Media Kit in Lookatmedia™

Press releases can be helpful tools to get journalists attention, as can access to pre-approved libraries of images and video. Still, sometimes you want to supply an entire kit of information. How do you do this in Lookatmedia™?

"Media be DAMed!"

The Media understands the power of an attention-grabbing headline backed up by an equally powerful image. It's why every good Media Release contains links for journalists to download a small selection of images to illustrate a story. The question is, in today's media environment, is a link to a few images enough?