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Your Lookatmedia™ News mini home is designed to help journalists, media representatives and influencers access all of your latest news chronologically.

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The consequences of 24/7 news cycle

The pressure of the attention economy and a 24/7 multi-channel news cycle is testing the mettle of journalists and media groups. Competing for the attention economy reduces opportunities for the media to monetise their content, forcing digital transformation upon traditional media sources.

The latest news on The Latest News

Something exciting has just happened. Something that may not shake the world, but it’s shaking your world, and you want the world to know about it. Rather than send it the old way with a media release, write the story you wish to and illustrate it with the images and video that bring it to life. Tell your story the right way and inspire the media to do the same with Lookatmedia™.

Smarter ways to compete in the attention economy

When psychologist, economist and Nobel Laureate Herbert A. Simon wrote in the 1960s, "attention was the 'bottleneck of human thought', that limits both what we can perceive in stimulating environments and what we can do", he couldn't have predicted that 60 years later we'd live in a world where the success of our economy and business is driven by our ability to gain attention. Put simply, attention is a resource, and each person only has so much attention to give. As with all resources, we now place a value on attention and trade it like any other commodity…hence, attention economy.

Get out in front of the story

Margaret Thatcher once said, "Don't follow the crowd; let the crowd follow you." No matter what you think of her politics, her advice is correct. You practise this in your organisation every day, but do you have the same approach to media engagement?

Powering your PR team

Your PR team is called upon to provide content for more journalists, media representatives and influencers across more platforms than ever before. They need to create Media Releases, create storylines and ideas, provide images, video and brand assets. They also need to respond to specific requests for the media for background, stats and other resource materials. With the increasing demand for content, how do you respond without increasing the size of your team? The answer is Lookatmedia™.