Digital Asset Management

The coming tsunami of AI-generated images

How Lookatmedia™ combats fake visual narratives in the media

In a recent poll on LinkedIn, in response to the question, 'What are your primary concerns with AI-generated images and videos?', more than 75% of journalists, CMOs and PR professionals chose either 'Creates false narratives' or 'Impossible to see what's real'. The conversations around this poll allowed respondents to talk about their experiences with fake images and videos. The overwhelming tone of the discussions was that this was a real threat to the integrity of the media and public dialogues. What was also apparent was that no one had any ideas on preventing these adverse outcomes. I do.

New ways of seeing

Why online newsrooms are PRs' AI superpower

Over the next few years, many changes in the media space will impact how PR interacts with journalists. One such change will be the increasing role of online newsrooms as a resource.

No one is perfect. That's why pencils have erasers

The online newsroom with an eraser

When you’re in the business of cleaning up other people’s mistakes, making mistakes yourself has very real repercussions, however the reality is that you will make mistakes. The fact that we all make mistakes ( PR professionals and journalists alike) is why we build an online newsroom that allows you to clean up those mistakes.

New year's resolution

Changes that will impact Public Relations practices in 2023

There have been seismic shifts in the media that will impact the effectiveness of PR Professionals and teams. Here are the trends to watch for 2023.

MEDIA RELATIONS IN A WORLD OBSESSED WITH CELEBRITY

Riding the coattails of fame

Celebrities and entertainment increasingly drive news and editorial content. This presents many tourism brands and operators with an opportunity to increase their free media exposure.

All weather media strategies

Newsjacking PR strategies

It's official; online searches drive more storylines for journalists than any other source. Journalists seek out trending themes and news headlines and then research stories that fit these trends. It's why news hacking is increasingly used in PR strategies.

#BreakingNews

PR for VC

The recent machinations of Elon Musk’s takeover of Twitter should act as a cautionary tale for Venture Capitalists. A man hoisted high by the media as a ‘genius’ for more than a decade is now widely viewed as the ‘barbarian at the gates. The jury is still out on the financial (and social) implications of Elon’s approach to his reluctant takeover of Twitter; however, as a case study in PR, most would say it’s been an abject failure.

Time out

What journalists and the media need to publish your images

Many in the PR space need to understand copyright rules on the images, video, and audio content they provide to journalists and media representatives. They may provide visual and audio assets to the media in ways that guarantee journalists, and the press can never use them.

To complicate matters further, some countries and jurisdictions have much more stringent copyright and usage guidelines that limit media usage and open organisations up to legal exposure. While it is impossible to cover every jurisdiction in one article or provide definitive legal advice on the media use of your collection, we can provide some basic understanding to allow you to start considering the legal implications of how and what you provide to the media. For the sake of this article, we focus only on the Title 17 of the United States code.

The eyes of the world are on you

Online newsroom solution for green energy

The green energy sector is locked in a battle for the hearts and minds of the public. Its foe is the inertia and friction provided by outdated information and the agendas of those who benefit most from the status quo. Lookatmedia™ provides a PR solution designed to change the balance of power in this battle.