The coming tsunami of AI-generated images
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We are beginning a new era in the news, where news sources must find ways to push back against AI-generated imagery. Lookatmedia™ is how you help.
In a recent poll on LinkedIn, in response to the question, 'What are your primary concerns with AI-generated images and videos?', more than 75% of journalists, CMOs and PR professionals chose either 'Creates false narratives' or 'Impossible to see what's real'. The conversations around this poll allowed respondents to talk about their experiences with fake images and videos. The overwhelming tone of the discussions was that this was a real threat to the integrity of the media and public dialogues. What was also apparent was that no one had any ideas on preventing these adverse outcomes. I do.
The best defence is an effective offence
The emerging question for the journalists and editors is, 'Can we trust what we are seeing?'. From attacks on Celine Dion to attacks on the Pentagon, AI-generated fake imagery already has real-world impacts. Due to the fake Pentagon news, the S&P 500 briefly dipped by 0.26% but quickly recovered after it was revealed as fake. While this market dip was rectified rapidly, would it be the same under a sustained attack? Could the integrity of any organization survive? The media needs ways to access real news stories and verified and auditable imagery. That's what Lookatmedia™ allows organizations to provide journalists and editors.
Pushing back
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Your image libraries and approval processes are the best defence you have to fake narratives about your organization in the media.
Pushing back
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Your image libraries and approval processes are the best defence you have to fake narratives about your organization in the media.
The value of an online newsroom with enterprise-level digital asset management
Lookatmedia™ is not your standard fare. It's an online newsroom solution with an enterprise-level Digital Asset Management solution at its core, with all the inbuilt security and audit functions you would expect. Our technology allows PR pros to create and publish content for media consumption in minutes, providing journalists and editors access to pre-approved media-compliant images and videos without waiting. That's important in times of crisis. It's also essential when a deadline is pending.
Utilizing the digital assets you have today
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The benefits of your Lookatmedia™ digital asset management solution are not limited to your PR activity and media profile. It delivers greater value from your existing investment in images and videos across your entire organization.
Utilizing the digital assets you have today
Getty Images/iStockphoto
The benefits of your Lookatmedia™ digital asset management solution are not limited to your PR activity and media profile. It delivers greater value from your existing investment in images and videos across your entire organization.
Fighting the good fight
Any media channel can lose credibility overnight by publishing a fake story with a fake visual narrative. Lookatmedia™ allows journalists to seek content from your online newsroom with confidence. The registration process will enable them to serve service their visual narrative needs while providing you with notification of images and videos they have downloaded. You can even apply your business practices to digital assets, allowing specific media groups or journalist VIP access, with others requiring project approval. With Lookatmedia™, journalists get frictionless access to all the resources they need to publish a story now, and you better understand what they intend to publish. Both of you are confident to push back against AI-generated fake narratives.
Get there faster
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News spreads fast. So does fake news. Lookatmedia™ online newsrooms provide a safe haven for journalists and editors to access media-compliant images and videos to create authentic and accurate visual narratives.
Get there faster
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News spreads fast. So does fake news. Lookatmedia™ online newsrooms provide a safe haven for journalists and editors to access media-compliant images and videos to create authentic and accurate visual narratives.
Beyond the news desks
Lookatmedia™ can help you maintain the integrity of your organization In the new media environment. It's not just mainstream media sources who need the tools and resources to push back against fake narratives; it's also bloggers, podcasters, and influencers. Whereas these media sources may not have the same checks and balances as traditional media, they have the same incentives to get the story out first. A Lookatmedia™ online newsroom increases your discoverability to a broader range of news and information sources, increasing your chance of positive media coverage and combating the spectre of fake narratives.
Many sources of news and information. One source
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Lookatmedia™ online newsrooms support more than traditional media. Bloggers, podcasters, and influencers can access accurate information and visual narratives by following your business rules.
Many sources of news and information. One source
Getty Images/iStockphoto
Lookatmedia™ online newsrooms support more than traditional media. Bloggers, podcasters, and influencers can access accurate information and visual narratives by following your business rules.
Lookatmedia™ has you covered
People can't unsee what they've seen, but as the S&P 500, authentic visual narratives can help correct the course of conversations.
Create quick course corrections. Even if there is a fake visual narrative of your organization in the public arena, your Lookatmedia™ online newsroom stands like a sentinel, ready to launch a counter-offensive immediately. Because you control the images, videos and metadata attached to your digital assets, your PR team can only access the assets you've approved for editorial usage. That means a quick response can happen to an emerging threat (or opportunity) much faster and more accurately. In a news environment where speed to publishing is everything, Lookatmedia™ allows your PR professionals to work with greater focus and accuracy at speed never before achieved.
Speed of response matters
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The speed and accuracy of publishing stories on your Lookatmedia™ online newsroom will make you rethink your public relations activities and crisis management response strategies.
Speed of response matters
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The speed and accuracy of publishing stories on your Lookatmedia™ online newsroom will make you rethink your public relations activities and crisis management response strategies.
Fake is here to stay, but you don't have to surrender to it
AI-generated imagery is in its infancy, but its impact is already confirmed. As AI technology improves and bad actors realize their full potential for creating chaos, you will need a way to maintain the integrity of your media relations, especially with media sources with whom you don't have existing relationships. Lookatmedia™ provides that source of integrity for you, journalists, editors, and every other source of the public narrative.
