Digital Asset Management

Degrees of difficulty

How branded online Newsrooms drive student attraction

In the fiercely competitive world of higher education, colleges and universities must master public relations (PR) to attract new students. The five critical PR aspects that determine success are brand reputation and image, effective use of social media and digital marketing, compelling storytelling and content creation, crisis management and communication, and engagement and community building. A college's branded Lookatmedia™ online newsroom is a powerful tool in achieving these outcomes.

November 5, 2024, is coming… fast

Empowering political Surrogates with Lookatmedia™

Political surrogates are crucial assets, championing candidates by amplifying their messages and engaging with diverse voter groups. However, their effectiveness is often hampered by limited access to quality communication resources. Lookatmedia™' innovative candidate-branded online newsroom and Digital Asset Management (DAM) solution promise to transform this dynamic. By providing secure, authorized access to a wealth of digital communication tools, Lookatmedia™ empowers surrogates to maximize their impact and efficiency.

Fight for Every Inch

5 Communication Hacks for 2024 Candidates

Navigating the PR landscape in the 2024 U.S. elections presents unique challenges for candidates. Here’s how to tackle the five biggest obstacles and turn them into opportunities for engaging media and voters effectively:

MORE THAN A SINGLE GREEN

Top 5 Holes in Golf Club PR Strategies

In an era where media presence can make or break a brand, golf clubs are finding themselves at a critical juncture. While the serene landscapes and elite competitions of golf clubs continue to attract a dedicated audience, there's a significant gap in how these clubs leverage media to extend their reach beyond traditional golf enthusiasts. The top five challenges that golf club PR strategies face today are clear, but the solution lies in broadening their media horizons and utilizing advanced tools like the Lookatmedia™ online newsroom to craft compelling visual narratives.

Automated Access

5 Quick Wins for Automotive Brands with Lookatmedia™

The complexity of today's media ecosystem presents both challenges and opportunities for automotive brands. The challenge lies in navigating an environment where brands need to convey messages beyond standard product PR. The opportunity is to connect with audiences in ways that clearly define your credentials as a good corporate citizen, creating brand value, driving vehicle sales, and enhancing shareholder value. With that in mind, here are 5 instant wins for automotive brands with Lookatmedia™:

Crisis Hits Home

Online Newsrooms are essential in Automotive PR crises

In an era where the public sources news from both traditional and emerging media, including social media, automotive companies must rethink how they handle crises swiftly and effectively. The last three years have seen industry giants like Volkswagen, Tesla, Toyota, and Subaru navigating significant PR challenges. These examples underscore the necessity for a robust, next-generation online newsroom equipped with an integrated Digital Asset Management (DAM) system, enabling 24/7 secure self-service for journalists.
Here’s how a branded online newsroom with an integrated DAM could have helped with the PR response to each of these high-profile crises:

EXISTENTIAL THREATS NEED NEW SOLUTIONS

Automotive brands battle Fake News to protect reputation

Fake news can wreak havoc on an automotive brand's reputation. False reports about vehicle defects, safety concerns, or unethical business practices spread rapidly, leading to consumer distrust and tarnishing the brand's image. For instance, a viral fake news story alleging a major recall due to safety issues can cause widespread panic among consumers, severely impacting sales and damaging the brand's credibility.

DANGEROUS ERA OF AI-DRIVEN MISINFORMATION

Misinformation & Disinformation in Healthcare

In the wake of COVID-19, healthcare faces significant communication challenges, especially with the rise of AI-generated fake images and videos. The three most pressing issues are misinformation and disinformation, trust and credibility, and crisis communication.

Game on!

Every election cycle is marked by a tech breakthrough. What's this year's?

In the early 60s, we saw John F. Kennedy shine on TV while Nixon faltered before our eyes. Fast forward to Reagan's "Morning in America" ad, and Barack Obama's mastery of social media and small donations. Each election either introduces new communication technology or creatively utilizes existing tech.